Rockwell automation - A Legacy of Innovation
Rockwell automation – PartnerNetwork, a special way of B2B Marketing management
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Every company builds its legacy. And at Rockwell Automation, the legacy is marked by technology leadership – and an unrelenting focus on innovation.
In 1903, Lynde Bradley and Dr. Stanton Allen form the Compression Rheostat Company with an initial investment of $1,000 in Milwaukee, Wisconsin USA. (see appendix 1 for company history)And in 2013, Rockwell Automation has achieved the global sales of $6.35 billion. The company employs about 22,000 individuals globally. Rockwell Automation serves customer in more than 80 countries worldwide with two major operating segments: Architecture & Software; Control Products & Solutions. The first segment contains key elements of the Rockwell Automation control and information platforms, software applications and automation components. And the second segment consists of motor control products, solutions and services.(see appendix 2 and 3 for company essential information and sales revenue 2013)
Company strategy:
The company strategy of Rockwell Automation can be interpreted as below:
The core strategy for Rockwell automation is : Growth and Performance.
And it has been broken down in following four aspects:
1. Strengthen our core:
Grow faster than the underlying markets
Deepen customer relationships
Achieve financial goals
Grow share in small controller
2. Expend our markets:
Grow into new applications, industries and geographies
Win at machine builders(OEM)
Build channel capability and partnerships
Use acquisition as a catalyst to accelerate the organic growth
Expand the network infrastructure and security capabilities
Strengthen channel
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Every company builds its legacy. And at Rockwell Automation, the legacy is marked by technology leadership – and an unrelenting focus on innovation.
In 1903, Lynde Bradley and Dr. Stanton Allen form the Compression Rheostat Company with an initial investment of $1,000 in Milwaukee, Wisconsin USA. (see appendix 1 for company history)And in 2013, Rockwell Automation has achieved the global sales of $6.35 billion. The company employs about 22,000 individuals globally. Rockwell Automation serves customer in more than 80 countries worldwide with two major operating segments: Architecture & Software; Control Products & Solutions. The first segment contains key elements of the Rockwell Automation control and information platforms, software applications and automation components. And the second segment consists of motor control products, solutions and services.(see appendix 2 and 3 for company essential information and sales revenue 2013)
Company strategy:
The company strategy of Rockwell Automation can be interpreted as below:
The core strategy for Rockwell automation is : Growth and Performance.
And it has been broken down in following four aspects:
1. Strengthen our core:
Grow faster than the underlying markets
Deepen customer relationships
Achieve financial goals
Grow share in small controller
2. Expend our markets:
Grow into new applications, industries and geographies
Win at machine builders(OEM)
Build channel capability and partnerships
Use acquisition as a catalyst to accelerate the organic growth
Expand the network infrastructure and security capabilities
Strengthen channel