Entrepreneurship Case – Rockstar Games:
Caught In Their Own Vice
1) Describe the technological, social, and political forces acting on the video game industry? The technological forces could be the creation of the game. With doing some research, the company can develop a more mature audience, which would fall under social. The political force stands at the revenue they are making when the gaming industry in general is losing money, not to mention that they are doing this even with all the negative reactions.
Technological forces are a big factor for creating the next big game within the video game industry. Today’s technological tools include research and development, automation, technology incentives and the rate of technological change. Huge factor begins with basic research of what is out there already within the video game industry, with the emphasis to develop the next hottest game on the market. Once the research and development of the game is complete, we have the technology to use automation to create these games by simply letting computers and robots make these games in mass quantities.
Social forces influence the products people buy, the prices paid for products, and how, when, and where people expect to purchase these products. I think a huge social force right now within video games is the excitement to feel as if you are within the game and being physically involved with it. The Nintendo Wii has been a huge innovator for creating such games where the person is actually swinging, jumping, or dancing through such games. This has led to Sony Playstation creating such a similar concept of motion detection as Nintendo Wii created. The Social force is the popularity and the ability to physically control your remote and compete against an opponent which creates this social bond with each other and the game.
Political forces are those that regulate the products created by innovators within society. Perfect scenario is that Rockstar Games...
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