Critically evaluate the operations management strategy of Hard Rock Cafe as described in the attached case materials. Needless to say Hard Rock is one of the most globally-recognized trademarks in the world due to its success and history for about 40 years. From a small café located in London, through various owners and acquisitions, Hard Rock now consists of 169 venues in more than 50 countries in which 133 cafes and 15 hotels/casinos play a critical role making Hard Rock has become a truly universal phenomenon. This paper is to evaluate how Hard Rock Cafe’s management board determine the strategy to manage its operations (from input transformed/transforming resources to goods and services providing). 1. Goods and service design
With a typical image of an electronic guitar and a simple logo, Hard Rock Cafe creates for all people entering its places the environment full of rock music which they will not feel in any other pubs and restaurants. Hard Rock Cafe not only serves its clients food but also unique “experience” with rock enthusiasm. It does not mean that dishes are not taken into consideration, courses in Hard Rock’s menu are modified, upgraded and concentrated to fit the local taste. For example, fish and lobster are focused more in Britain, or Thai Snack Combo is added into Hard Rock Cafe Bangkok. their steps into Hard Rock’s door feel that they are always welcome by an enthusiastic attitude. 2. Quality
Quality is one of the most important factors in all industries and it is not an exception for Hard Rock Cafe. Survey on food and service quality is carried out regularly and it is required to get the highest assessment from customers to make sure quality at the cafe is always be ensured and achieved 7 – the highest scale – basing on the customer evaluation. Furthermore
Regardless of sex, age or class, Hard Rock Cafe slogan “Love all – Serve all” has been going together with its development throughout the years. All people putting...
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