Robin Hood Case Study

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Vision and Mission Statement3
Competitive Forces in Industry4
SWOT Analysis6
New Strategic Objectives9
Policy Revisions9
New Recruitment Process9
Band’s Expansion9
Mission to Restore King Richard back to Power via helping Barons10
Porter Generic Strategy Model11
Cost Leadership11
Robin Hood Strategy13

Robin Hood and his band of Merrymen is the subject of this case study. Throughout this study, Robin Hood will find several problems that face the group and several possible solutions to these problems. We will treat this group as genuine business in need of strategic direction. "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations". (Johnson & Scholes, 2002)

The organizational structure of the Merrymen is that of a typical top-down management style, with Robin Hood as the CEO and a few lieutenants serving in roles that have been delegated, i.e. Information gathering, Discipline, Finances and Provisioning. The organisation chart of the business would look like:

Vision and Mission Statement
Vision focuses on ‘where we are going’. Mission focuses on ‘how we are going to get there’. (Sheehan, 2011) Vision and mission statements can be powerful management tools. At their best, they are simple and unique and can inspire employees to do remarkable things that put their companies far ahead of the competition. (Sheehan, 2011) Mission statement - “Rob the rich and give to the poor” Robin Hood original mission was the personal crusade against the Sheriff and his administration. Robin Hood needed men to fulfill his quest, but now with the excessive number of men and the excessive demands placed upon the Merrymen, he needs to address the purpose of his revolt. Merrymen’s were proud of their famous motto “Rob the rich and give to the poor” Vision statement - “To create a discipline band of Merrymen’s, whose revolution rewards in the form of fair taxation and manages the resources efficiently for all inhabitants within the Sherwood Forest”.

Competitive Forces in Industry
Michael Porter described a model well known as the "Porter’s Five Forces" to help understand how competition affects your business. The Porter's Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps to understand both the strength of current competitive position, and the strength of a position considering moving into. Five forces that shape the competition are:
Low to Moderate

Low to Moderate

Low Threat
Low Threat
High Threat
High Threat

Low Threat
Low Threat

High Threat
High Threat

(Porter, 2008)
The two main threats facing Robin Hood are the intensive threat of competitive rival’s and threats to suppliers. Prince John and the Sherriff are Robin’s main competitors and pose a definite threat to his operation. They are in direct competition with each other, and their actions have to constantly be monitored. They pose a high level threat, because of the threat of an attack, taxations to the residents of the forest, and their tireless efforts to capture Robin Hood and his Merrymen. Suppliers are a high level threat, because at any point those who support Robin Hood could be captured by Prince John and the Sherriff, thus cutting off supplies. Also, the bargaining power of suppliers is high...
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