Article no 1
Name of the article: Roberto Cavalli revamps youthful line at Milan Fashion week Article of: Reuters
Link: http://news.yahoo.com/roberto-cavalli-revamps-youthful-line-milan-fashion-week-203005899.html Roberto Cavalli has for his new collection for autumn/winter this year reinvented prints and shapes to give new energy in his youthful line in an attempt to flirt with the new generation of globe-trotters. Other designers participating at the Milan fashion week presented more outgoing and daring collections on the second day of 2013-14 autumn and winter shows, as a reaction on the political and economic situation in Italy. With this collection Cavalli wanted to show the world that he is back, and he found inspiration for this collection from women walking in Thimphu, the capital of Bhutan. "I speak to all the girls from 15 to 100 years old, a girl that loves the femininity as her personality," In the collection he wanted to give the models a contemporary look with large sweaters in jacquard animal prints and jackets with fur-lined hoods, all in a mixture of elegance and sport fashion. The secondary lines of the fashion industry is playing a more important role in the fashion business as they satisfy the needs of the young consumers who spend less but demands something limited and high-class. In 2013 Just Cavalli´s sales will return to growth after having some financial troubles at the former licensed manufacturer IT Holding. CEO Giuseppe Brozzetti says "We know that Just Cavalli started very well this year,". The Cavalli group will this year open a Just Cavalli flagship store in New York, they will also launch an event during the New York fashion week this coming September. The group presented a 4 % increase in sales to 185 million euros last year. Regarding sales at directly-operated stores in the first months this year were growing compared to last year, when they rose 23,,4%. Sales last year increased with 18% due to foreign markets where...
Please join StudyMode to read the full document