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1. Title: The Effectiveness of Element in Poster to Overcome Baby Dumping Problem among the Malay community in Malaysia. animators.
Issue: Element in Poster
Problem: Baby Dumping Problem
Direction:Effectiveness
Respondent:Malay community
Location:Malaysia

2. Introduction.
Introduce Issue: Element in Poster
Introduce Problem: Effectiveness
Expectation/ Overview

One of the problems facing the local art media is within the animation circle. The Malaysian animation industry has come a long way from the days of stiff and inconsistent animated drawings to the more refined ones seen today. Certain animations like ‘Supa Strikas’ and ‘ABC Monsters’ have some elements that are familiar yet not Malaysian even though its creators say it is Malaysian made. Why are the elements familiar? To answer that question is to bring out the problem. The animation looks familiar because it has very distinct Japanese animation elements to them. In my observations, from the day I was artistically aware in school up to now, there is a considerable amount of young Malaysian talents who unfortunately copy the drawing and animation style from Japan. Most of them are so influenced by that style that they still use it as they move into the working industry where people with such talent have a place in animation. As they keep working, they bring their influence into the animation world and that will lead to an identity crisis in Malaysian animation. The research does not imply Japanese animation is a bane to our animation industry, but Malaysian animators need to learn to create animation that does not compromise with their identity. Throughout the process of this research, an understanding as to what exactly is the reason behind the plagiarism of animation is expected. This would be a benefit for animators and future animators to realize the possibility that they might have copied certain aspects of Japanese animation.

3. Background of the problem.

Explain Issue: Element in Poster
Explain Problem: Effectiveness
Main Factor:3 Main Factors
Rationale;Reason

Animation is something that comes mostly from childhood. Children will always want to watch their favourite cartoons and as they grow up, the animations they have watched in their younger years will influence them in one way or another. The animations that have been produced locally are meant to show the younger generation that Malaysians do have unique aspects toward them. Unfortunately, most local animation has aspects which are evidently taken from Japanese animation. Ever since Japanese animation came to our shores years ago, it became popular almost instantly. Its unique characters (such as Doreamon and Detective Conan) have stolen the hearts of many Malaysian citizens and most aspiring comic artists and animators tend to copy or assimilate that style into their artwork. This in turn diminishes their style. Although our animation industry have churned out hits like ‘Kampung Boy, ‘Keluang Man’ and ‘Usop Sontorian’, its popularity hasn’t matched that of anime (the short term for Japanese animation). Japanese elements in our animation are widespread among our cartoons. It can be seen in depictions of explosion and smoke, mouth movements and walk and run cycles like in the ‘Sang Wira’ cartoons as well as ‘Silat Lagenda’ (Hassan Abdul Mutalib, 2003). In most illustrations of women or girls, artists tend to use the Japanese template for illustrating them; big, round eyes, sharp chin and fair skin. Although it is good to view animation from other countries and get ideas or be inspired, it is not good when our animators create animation that does not embody the Malaysian spirit. The problems presented are for the sole purpose to help Malaysian animators realize that they are most likely copying a style instead of creating their own.

4. Problem Statement.
* Is the problem of current interest?
* Is the problem likely to continue into the...
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