RMCF

Rocky Mountain Chocolate Factory
Location Analysis

Marlena Baldonado
Ashley Hardwick
Ken Houang
Nancy Moreno
Mark Norashkarian
Boilam “Maggie” Trinh

For:
Dr. Shirley M. Stretch-Stephenson

Table of Contents

Executive Summary
Rocky Mountain Chocolate Factory Overview __________________________ 1
Company Franchise Description _____________________________________ 2 Fees _____________________________________________________ 2 Support and Training ________________________________________ 2 Earnings __________________________________________________ 3
Industry _________________________________________________________ 3
Product, price, place and promotion ___________________________________ 6
Competition ______________________________________________________ 7
Demographics ____________________________________________________ 7
Store Location/Characteristics _______________________________________ 9
Retail Trade Analysis/Site Selection ___________________________________ 10
Retail Marketing Strategies __________________________________________ 11
Financial Plan _____________________________________________________ 14
Break-Even Analysis _______________________________________________ 15
Projected Profit and Loss Analysis ____________________________________ 15 Sales ______________________________________________________ 15 Management Effectiveness Ratios _______________________________ 16 Return on Assets ____________________________________________ 16 Return on Equity ____________________________________________ 16 Return on Investment _________________________________________ 16
References

Appendices
Demographics ______________________________________________________ i – v
United States Confectionery Market Value _______________________________ vi
United States Confectionery Distribution _________________________________ vi
United States Confectionery Market Share

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