Pizza rush is a large take-away company in Australia with a total of to take-away stores scattered in all major cities nationwide Two months ago pizza rush`s reputation is damaged by two workers who recorded themselves with a mobile phone camera while doing unpleasant things with foods and the video was uploaded on YouTube video website. Pizza rush has rented an agency for doing a public relation campaign to rescue and to save their damaged reputation with that public relation campaign. Agency and pizza rush`s managers decided to use internet for that campaign and the agency planned an e-mailing campaign to reach and present to their existing and potential customers also called as stakeholders. This e-mail will include a promotional offer and a video link which is linked to e-mail and the video will present a speech belonging to pizza rush`s CEO, Mr. rand HOFFMANN. The promotional offer will be a cinema pass including two people; if receivers want to get that ticket, they must purchase any meal from any pizza rush take away stores; the meal must value at least $20 and they must show the promotion code which will sent to customers via that e-mail.
THE CAMPAIGN COST AND SCHEDULE
This e-mail campaign will be cost approximately $25.000 and it will start on 16th of June until 30th of June Also a contract is signed with a cinema company for this campaign`s promotion. And established special code cards and hand brochures for every pizza rush`s stores.
Campaign tools | Schedule | Approximately Cost |
Creating the e-mail | 10.06.2010| $ 7.000|
Sending the e-mail | 16.06.2010| $ 5.000|
Receiving and analyzing mails| 31.06.2010| $ 10.000|
Atomic e-mail tracker (monitoring reviews)| 10.06.2010 -31.06.2010| $ 5.000| | TOTAL | $ 27.000|
METHODS WILL BE USED TO MONITOR REVIEW AND EVALUATE THE EFFECTIVENESS OF THE E-MAIL CAMPAIGNS....