Risk Communication

Topics: Advertising, The Hague, Health Pages: 8 (2263 words) Published: May 26, 2013

Yunting Huang 10028501
Qian Ma 09094377
Qian Cai 10005056

Table of content

Background information2
Situation analysis4
Stakeholder analysis6
Communication Strategies8

Background information
The risk communication team is consisting of three members working for RIVM in this case. We are Yunting Huang, Qian Ma and Qian Cai.

First of all, RIVM, the organization which we work for is National Institute for Public Health and the Environment. The official website of RIVM is http://www.rivm.nl/en/. “The National Institute for Public Health and the Environment (RIVM) is a specialized Dutch government agency. RIVM is the premier expertise and orchestration centre in its field and its remit is to modernize, gather, generate and integrate knowledge and make it usable in the public domain. By performing these tasks RIVM contributes sustainably to promoting the health of the population and the environment by providing protection against health risks and environmental damage.”

“RIVM works to prevent and control outbreaks of infectious diseases. We promote public health and consumer safety, and we help to protect the quality of the environment. RIVM collects and collates knowledge and information from various sources, both national and international. We apply this knowledge ourselves, and we place it at the disposal of policy-makers, researchers, regulatory authorities and the general public. Each year, RIVM produces numerous reports on all aspects of public health, nutrition and diet, health care, disaster management, nature and the environment.”

This year, our team will work for RIVM to provide health researches, set most suitable health plans and offer more scientific methods to support RIVM. We will apply the risk communication knowledge to assist further planning.

People who live in The Hague, the Netherlands have to put their garbage bags to certain points once a week; it has to be after 10.00 p.m. on every Tuesday. If people put out their garbage bags too early, they might have the chance to get a fine the police officers.

There are numerous NGOs have been actively working towards spreading awareness about segregated waste disposal from source, however; a sustainable, scalable system which can be universally applied is still at large.

The current project relates to a standardized and universally applicable process towards achieving change people’s attitudes and then behaviors. From Six Sigma Philosophy, we knew that, “If you don’t measure it, you can’t know it. If you don’t know it, you can’t control it. If you can’t control it, you are at the mercy of chance!” Community Engagement is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.

The purpose of this project are:
1) Engage general population into community development and thus providing awareness and training in order to prevent mixed waste disposal and littering. 2) Provide training and performance monitoring controls in waste management services. 3) Alter citizens’ behavior and attitudes towards garbage dealing and inform them the serious consequences. Situation analysis

With the summer season is coming and raising temperature, we have recently received a lot of complaints about garbage smells and increasing amount of insects and mice have appeared in certain area in The Hague. This new health project will mainly take place in The Hague. Besides that, in this project, south and west of The Hague will be essential regions to focus.

Our team have sent questionnaires to the citizens in The Hague for corporate the researches and find out the potential threats at this moment. The questionnaire is mainly focus on people’s behavior and attitudes towards garbage dealing in The Hague. Due to most of the complaints we have received in past...
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