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Rise of E-Tailing in Indonesia: an External Analysis

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Rise of E-Tailing in Indonesia: an External Analysis
Rise of E-tailing In Indonesia:
An External Analysis

Suryo Ariyanto Nugroho Middlesex University Business School

Rise of E-­‐tailing in Indonesia: An External Analysis

Table of Content

Executive Summary .................................................................................2 Introduction ..............................................................................................3 Industry Overview....................................................................................4 Country Overview ....................................................................................5 Macro Environment Analysis .................................................................9 Industry Analysis....................................................................................11 Recommendations ..................................................................................15 Conclusion ...............................................................................................17 Reference .................................................................................................17

Middlesex University Business School 1

Rise of E-­‐tailing in Indonesia: An External Analysis

Executive Summary
An external analysis is the main thing that the author wants to provide in this report. There are two aspects of external analysis that will be elaborated deeper, such as macro-economic and industry. Before going to the external analysis the author wants to present the overview of the e-tailing (retail e-commerce) and also the overview of Indonesia. For doing the analysis in the macro-economic aspect, PESTEL framework will be used and the analysis in the industry and sector will be done by Porter’s five forces framework. From the analysis, the author finds out that Indonesia has a lot of potential for
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