Riordan - Improving Sales

Topics: Customer relationship management, Marketing, Customer service Pages: 12 (4056 words) Published: December 16, 2012
Riordan Manufacturing: Improving Sales Methods
Riordan Manufacturing requires an innovative information system proficient in the organization of product sales, which allows management of data by employees using computers and mobile devices. The new system must contain customer records, password protection for each sales agent’s individual account, and use data encryption to promote confidentiality of client and corporate data. A web-based, customer relationship management (CRM) system allows the use of software as a service (SaaS). Riordan Manufacturing, Inc. requires an improved system to support the sales and marketing staff. Team A suggests a customer relationship management system (CRM) to record sales transactions. The information system not only organizes salespersons but also promises to assist other areas of the corporation by providing databases to allow information sharing among departments. Although current computers are capable of accessing the data in the new system, Riordan should consider new computers with Windows 7 OS. The cloud server along with a CRM computing system is an ideal system for addressing the needs of Riordan Manufacturing and would be an inexpensive conversion from the old systems. Riordan’s transition to a cloud database system capable of organizing its products and sales will allow the company to purchase SaaS as needed. This paper describes the reasons that Riordan needs to improve its sales system, describes a proposed solution, and the advantages of implementing the proposed changes. The owner, Dr. Riordan, began the business as a research and development company in the plastics industry. Riordan licensed his patents to manufacturers. During the 15 years postdating 1991, Riordan expanded to manufacturing his own products. The plastics manufacturer currently maintains four production sites in the United States and China, producing beverage containers, fans, and medical plastic parts, such as stents and artificial heart valves. Additionally, the corporation has a goal to attain $50 million (USD) in revenue within two years (Apollo Group, Inc., 2006). This information is pertinent to the design of the information system because it indicates Riordan’s willingness to expand the business. This point receives further discussion in future paragraphs. Riordan Manufacturing must overhaul its marketing strategy to increase revenue. Riordan’s sales representatives record sales using a variety of software and written notes. Sales records are disorganized and difficult to access. Because the company uses sales records to project sales growth, records currently stored in hard copy should be scanned and easily accessible for review (Apollo Group, Inc., 2006). Riordan expresses an interest in hiring a college student to perform data entry of handwritten and hard copy files into a database. The plan has merit because access to past data allows research and development personnel to view product purchase trends. Likewise, management personnel use both old and new sales records for data mining to improve the methods of conducting business and to provide competitive advantages (Turban & Volonino, 2011). Understanding corporate needs and current problems is imperative to finding an effective solution. Entering data prior to transitioning to the proposed system will allow complete data transfer into the cloud database. Riordan Manufacturing, Inc. will upgrade corporate software to increase efficiency. To achieve the goal, the business must leverage the power of information technology. Security features are included with implementing a business platform, such as Leadmaster and will provide tools to help Riordan’s marketing team increased sales and assist information sharing among business departments. The changes will allow the business to operate efficiently, which reduces the cost of doing business (LEADMASTER, 2011). Competition is fierce among businesses; therefore, keeping...
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