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Rich Picture
Centralised database to hold customer information The current system holds customer’s name, address and account information and finance director has suggested that a database with additional customer information will help the company to conduct market research and send special offers to customers.



Sophisticated system based on a relational database The accounts manager has showed a need for a database that captures information about the customer and contracts and automatically alerts when certain level of stock is a needed to reorder.



Computer based price list and stock details This is helpful to have information available to both the store and the office staff so that the access to price list and stock details is all automatic and the need for store man to go in the warehouse and check the stock will not be required which will save time and increase efficiency.

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The picture itself: Rich Picture
To summarise the above problem a Rich Picture is illustrated below that will look into the problem areas and assist JTS to confirm the consultant’s understanding of the problem and illustrate

fundamentals of the situation and clarify their thinking and decision making. An analysis of the rich picture will help the process of from “thinking about the problem situation” to “thinking about what can be done about” the problem situation. Figure below represents a rich picture for Jackson’s Timber Suppliers highlighting the existing systems and how it works illustrating the problem areas. The Analysis of the existing system was requested by the Managing Director of the company. This is the top post of the organisation. He felt that perhaps it is the time the organisation should move with the times and automate the parts of their business and want to make best use of available technology. However, he doesn’t want to spend too much in the system therefore looking for the solution that is compatible with the existing automated account system at no extra

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