Rhetorical Strategies for Distinct Image Ads in Same Product

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Rhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences. The first ad analyzed is an ad for the Witinauer Watch in Essence Magazine, which displays a young woman in her late 20s holding a Witinauer Watch. The color of the background of the Witinauer Watch ad is black. The woman’s face occupies almost the entire upper right corner of the ad. Half of her face is showing, from the lower half of her nose to her chin. A light comes from the upper right onto her face, shadowing a small section below her nose and lips. Her neck is in darkness. She has a slightly parted mouth with bright red glossy lips. Exposed are her last three fingers of the right hand, which have finger nails the same red color as the lips. Those three fingers stick out from the darkness holding onto the top watch links of the Wittnuer Watch next to the right corner of her mouth. The watch is in front of the background. The color of the watch is silver, and its shape is elliptical. Around the watch face and links appear to be diamonds. The shapes of the diamonds which stand for the numbers of time on the watch face are similar to a parallelogram. The word “WITTNAUER” and a straight line with a small “w” in the middle are on the upper middle of the dial, and the word “SWISS” is located to the middle bottom of the dial. There are words “Into the Night” with white color and Times New Roman font...
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