Rhetorical Situation

Topics: Fraud, Pearson Education, Deception Pages: 2 (388 words) Published: October 28, 2012
Rhetorical Situation Analysis of
“The Great Baby Einstein Scam”
This text is an argumentative issue giving details supporting why parents should not buy materials, such as videos, in hopes of their babies becoming geniuses. This video, called “Baby Einstein,” have had a disappointing outcome, which caused an upset, especially with parents. This video used a known genius “Einstein” to promote its sales. Still, the idea that a caper this big could be pulled off is mind-boggling (Jacobs 537). This text refers to an article, the “American Academy of Pediatrics,” recommending children under two years old stay away from watching screens (Jacobs 837).

The readers are parents with babies six months to two years, wanting them to be very smart. These readers are those that knew Einstein was a genius, which gave the scammers leverage for the “Baby Einstein” video scam. The readers are those who wanted to believe that there is a magical, wondrous, no parental-guidance-required product that will turn their kids into Mensa members (Jacob 537).

The author, Mira Jacob, is an editor at the online magazine Shine. She was intrigued by an article in the New York Times that said Disney was offering a refund to buyers of “Baby Einstein” videos that did not do as it promised (Jacob 537). The author wants the parents not to depend on every “educational” toy out there (Jacob 537).

One constraint is a large number of parents with babies ages six months to two years were convinced to buy the “Baby Einstein” video (Jacob 537). Another constraint is parents believing that if their babies watched the video the babies would become geniuses. Another constraint is the combination of our lack of time, our paranoia over our kid’s performance, and our faith in technology that caused this generation of parents to accept the clever advertising of the video to be considered as truth (Jacob 537).

The Exigence of this article is parents with babies six months to two years bought a...
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