Rhetorical Questions

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The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. Advertisements can be bland and boring, or they can be humorous. Humorous advertising can engage the audience, build a name for the product, and encourage audience members to spread the word virally. Toward the end of 2009, GEICO introduced another advertising campaign in which actor Mike McGlone walks into an empty room and asks the viewer, "Could switching to GEICO really save you 15 percent or more on car insurance?". After this, he pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand. A popular example of one of these commercials is the rhetorical question, “Did the little piggy cry “wee, wee, wee” all the way home?" When Mike McGlone appears on my screen, I instantly pause what I am doing and pay attention to his every word. His every word catches my attention and every rhetorical question commercial makes me laugh. GEICO has become a household name. This is partly because of its great services and products, but they have also become popular because of their wonderful commercials over the years. GEICO’s marketing campaign is excellent and they have built a great name for their product. In my high school, the rhetorical questions commercials were extremely popular. If a new commercial was broadcast during a school night, my classmates and I would come back the next day and talk about it, or we would repeat it back to each other throughout the day. We still find ourselves posting these commercials on our Facebook walls or calling each other and talking about them. I have no problem spreading the word about the hilarity of Mike McGlone and his rhetorical questions. Although this whole series of commercials makes me...
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