Rhetorical Analysis for Green Computing

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“Green Computing: Practice of Efficient and Eco-Friendly Computing Resources”

Parichay Chakraborty, Debnah Bhattacharyya, Sattarova Nargiza, and Sovan Bedajna discuss the ideas behind Green Computing in their report, “Green Computing: Practice of Efficient and Eco-Friendly Computing Resources.” The writers are employed by Johnson Controls, a company specializing in products, services, and solutions geared towards optimizing energy and operational efficiency. In their report, they attempt to convey the idea that Green Computing is in the best interest of companies in the computer industry for a variety of reasons, but most importantly because it will help with public relations, cutting costs, and protecting the environment. They take on a formal tone throughout the report to appeal to their company’s culture and diverse workforce. The language of the text is concrete, somewhat technical, and they support their ideas with real-life examples and statistics. Chakraborty and others begin in section 1 of their report, titled “Introduction”, by giving their definition of Green Computing; “Green Computing is the practice of using computing resources efficiently.” This builds credibility with their audience by demonstrating in the opening sentence they understand the concept of Green Computing at its very core, and it also enables their audience to have a better understanding of the topic being discussed. In the same paragraph, they emphasize that Johnson Controls is “working on implementation of the green computing practices,” but in order to achieve this “it’s also important to study about what kind of energy gains and operational gains can be achieved.” This gives support to the main idea of cutting costs, and piques the reader’s interest about some of the Green Computing initiatives the rest of the report will discuss. It also continues to build credibility because they announce that Johnson Controls is implementing actual Green Computing initiatives in their own work environment. In the next paragraph, the authors are quick to declare that “big change begins from small initiatives.” They demonstrate this by providing the example of “when you’re going to be away from your PC for more than a few minutes, setting it to stand-by mode and turning off the monitor will save a huge amount of energy.” They use this example to reinforce the idea to the reader that even the smallest of actions taken by anyone can lead to big energy savings, and further establish the author’s point about cutting costs by using Green Computing initiatives. The writers continue by stating “companies in every industry, from nonprofits to consumer goods, are paying much closer attention to their power bills.” By making this statement, they are trying to convince their reader that companies are making energy costs one of their top priorities. This also helps facilitate their main idea that Green Computing will help companies cut costs by saving energy. They continue with, “The good news is that computer companies are talking about greenness and are touting green programs nowadays.” Again, they are trying to make a point of companies cutting costs by using Green Computing initiatives, and they are making it appear as if all companies are doing it, or at least should be. The writers then acknowledge “even consumers are now becoming increasingly aware of green technologies and are starting to demand more environmentally friendly products in their homes and workplaces.” They are trying to convince their reader that consumers are more aware of Green Computing initiatives, and that companies concerned with public relations should make every effort to be aware of this trend. They use the automobile industry as a key example to defend their point: “Automakers have been listening to the feedback and addressing consumer needs through cars that have better fuel economy, have lower emissions, and include natural materials.” This paragraph builds upon the idea that is in...
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