February 14, 2013
Do all cats have trouble finding their litter box? Most likely the answer is no. Most litter boxes that our cats use have an uncontrollable stench after a couple of days of use. There might be a solution to this problem with Fresh Steps Odor Shield cat litter. This advertisement features a cat and sentence to make a bold statement about the product.
The first thing that is noticeable about this ad is the large cat right in the middle of it. This is where the eyes are drawn first. The cat makes a very large statement in it. The cat is standing there in a human-like way as if it has to go to the bathroom badly, like a toddler does when he or she has to go to the bathroom. The ad is kind of humorous in a way because cats do not stand like this cat stands and do not make faces. The layout of the ad is very simple, so when one turns to the next page of a magazine or book, the reader does not have to stop and look or read for long. The cat is blown up very large and centered. The ad is trying to focus on just the cat, so there is really nothing else going on in the picture except that the cat is standing in a house. Background items only include some yarn, cat toys, and a rocking chair. In the corner one can see what the box of litter looks like and what this ad is advertising. There is also some text in this picture. On the small image of the litter box in the corner it says, “Fresh Step Odor Shield, Carbon Eliminates Odors from Urine and Feces.” The text is at the very bottom of the page and the words go with what the cat is doing in the picture. The text is not very large, but it catches one’s eye at the bottom because it is the only text on the page and is just one sentence long. The sentence says, “Cats everywhere are having a hard time smelling their litter boxes.” The colors are kind of neutral. There are no eye-popping colors in it either.
The intended audience for this ad are people that have indoor...