Rhetorical Analysis

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Vintage Ad Analysis
Angel Lopez
DeVry University

Vintage Ad Analysis
During World War II Japan and Germany were the main enemies toward the United States, Japan was the one who bombed Pearl Harbor, which brought the US into the war. Germany was the one slaughtering innocent people, mainly Jewish and Polish, Germany was being ruled by Adolf Hitler one of the most hated and evil rulers in history. The advertisement itself is very visual and appealing. This ad and many others were very affective during this time because they all had the ability of showing ethos, pathos, and logos. The first thing the advertisement portrays is ethos which is the credibility or ethical appeal of an ad. First off the picture is showing Adolf Hitler with a pistol hovering over the world, and when look at him I think of all the horrible stuff he’s done. For example Hitler, with the help of Soviet Russia started WWII with the invasion of Poland. Also after the war began Hitler began the Holocaust which involved over 11 million deaths in Europe. The picture also displays another man which we can assume is Emperor Hirohito; the leader of Japan during WWII, he also did many horrible things. One of them was help start WWII when they invaded China. Furthermore Japan also carried out the attack on Pearl Harbor which brought the US into the war. Knowing these facts about those leaders when looking at the ad would convince anyone that these leaders are bad and need to be stopped. The second thing that is shown during the advertisement is pathos, which is the emotional part of the ad. Even though the ad doesn’t display emotional content right in the open, you can still infer that there is. In the ad you can see a Japanese person hovering over the world is carrying a knife with what looks like blood, this item that is displayed in the picture can put fear in the eyes of the people looking at it. Also by the disgruntled expression of the Japanese person can make the audience feel...
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