Rhetorical Analysis

Topics: Mass media, News media, Journalism Pages: 4 (1375 words) Published: February 28, 2013
Rhetorical Analysis
“The Collapse of Big Media: The Young and the Restless” was written by David T. Z. Mindich was former assignment editor at CNN, has placed his roots back into the show era, and published in Spring of 2005 as an article in a magazine, Wilson Quarterly. Mindich’s article spoke about the decline of reading newspapers and watching the news and his reasons behind this conclusion. He used his article to inform and educated his audience. He claimed that if people become more informed about the world around them that they will be able to make better choices about who and what they vote for and therefore the people will have more control. Mindich shows that ethos, pathos; through his audience about the collapse of the newspaper and generation is losing interest in the news.

David T. Z. Mindich is currently a professor of journalism and mass communication at St. Michael‟s College in Colchester, Vermont. Due to his past experience with CNN he has a lot of experience with what goes on in the news world and this qualifies him to write about this topic, the decline or collapse of the media.

“The Young and the Restless” draws the attention of a specific audience. They are those who viewed the popular soap opera called, “The Young and the Restless” in the 1970s and 1980s, or those who are in their 50s and 60s age range today. He also refers to time specific events that generation would be familiar with such as the Cold War and newscasters that they would know, like Walter Cronkite and Peter Jennings. He mentions this age group as the “median age of network television news viewers” (Mindich 174). He is speaking to those people.

The author is appealing to the readers mainly through their logic and emotion. Though, he does appeal to them through ethics as well. To appeal to the logos part of the readers he uses many statistics to help them see how big the collapse in media or news viewing really was. Almost three-quarters of the age of 34-37...
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