Revlon Inc Case Study

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1.REVLON INC. EXISTING VISION AND MISSION

Vision
Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices

Mission
To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands

2.NEW VISION AND MISSION STATEMENTS FOR REVLON INC.

Vision
To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.

Mission
To earn customers' trust by constant improving and innovating in producing the products which is safe and beneficial to be used by all level and ethnicity of consumers which will improve the quality of life of our consumers for now and in the future to come. As a result, consumers will in return give us an opportunity to earn more profit so that we can continue giving better rewards to our people, community and shareholders for us to have better and prosperous lives.

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3.REVLON INC'S EXTERNAL FACTOR EVALUATION (EFE) MATRIX

|KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | |OPPORTUNITIES | | | | |1 |Marketing segment – its primary customers are |0.25 |2 |0.50 | | |large mass merchandisers and chain drug stores| | | | | | | | | | | |The aging population – aging baby boomers | | | | | | | | | | |2 |Online sales |0.15 |2 |0.30 | | | | | | | | |Engaging celebrities to become spokesperson of| | | | |3 |the products |0.05 |2 |0.10 | | | | | | | |4 | |0.15 |4 |0.60 | | | | | | | |THREATS | | | | |5 |The ethnic/racial issues which has shifted the|0.10 |4 |0.40 | | |trend of purchasing the products to locally | | | | | |made products | | | | | | | | | | | |Consumers' concerns about product safety and | | | | |6 |the use of animal testing |0.15 |3 |0.45 | | | | | | | |...
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