review of related literature about jollibee

Topics: Fast food, Jollibee, Philippines Pages: 2 (1097 words) Published: November 5, 2014

INTRODUCTION
BACKGROUND OF THE STUDY
The original owner Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tan's last business and management mentor. Throughout its three decade history, Jollibee became a success enjoying rapid growth. The chain opened successful milestone stores in the following years: Its 100th branch in Davao on 1991; its 200th store in  HYPERLINK "http://en.wikipedia.org/wiki/Malolos" \o "Malolos" Malolos,  HYPERLINK "http://en.wikipedia.org/wiki/Bulacan" \o "Bulacan" Bulacan in 1996; its 300th store in  HYPERLINK "http://en.wikipedia.org/wiki/Balagtas,_Bulacan" \o "Balagtas, Bulacan" Balagtas, Bulacan in 1998; its 400th store in  HYPERLINK "http://en.wikipedia.org/wiki/Intramuros" \o "Intramuros" Intramuros, Manila in 2001; its 500th store in Basilan in 2004; its 600th store in  HYPERLINK "http://en.wikipedia.org/wiki/Aparri" \o "Aparri" Aparri in 2007; its 700th store in Harrison Road, Baguio City in 2010; and its 800th branch in  HYPERLINK "http://en.wikipedia.org/wiki/Malaybalay_City" \o "Malaybalay City" Malaybalay City,  HYPERLINK "http://en.wikipedia.org/wiki/Bukidnon" \o "Bukidnon" Bukidnon on October 18, 2013. The company acquired 80% of Greenwich Pizza in 1994. From a 50-branch operation,  HYPERLINK "http://en.wikipedia.org/wiki/Greenwich_Pizza" \o "Greenwich Pizza" Greenwichgradually established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. In 1996, Jollibee became the sole franchisee of  HYPERLINK "http://en.wikipedia.org/wiki/D%C3%A9lifrance" \o "Délifrance" Délifrancefor Philippines, staying in...
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