Reverse Logistics and Environment Empathy: Reversing Logistic Chain and Reducing eWaste

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“Reverse logistics and environment empathy: reversing logistic chain and reducing e-waste, a qualitative analysis”

With rise of consumerism and rapidly changing technologies to cater to emerging needs of affluent consumers electrical and electronics industry has undergone several changes and innovation in terms of technology and hence product. Along with every technological up gradation, product obsolescence is also increasing at a fast pace aided by various subjective factors of individual consumers posing a serious threat to environment in terms of e-waste. As per reports of United Nations 500% growth is estimated over next 10 years in computer waste in India alone. A big junk and a challenge to environment are ready to beacon upon and calls for effective management of used/ discarded “commodity” or “waste”. Reverse logistics provides a logical solution to the problem and calls for much inquisitive and collaborative approach towards the problem. The paper furthers the conceptual framework for developing a reverse logistics approach towards value chain enhancement and e- waste reduction. Key Words: consumerism, technological obsolescence, e- waste, reverses logistics, value chain

1 Vivek Kr Tripathi, B.Tech., MBA
Ast.Prof. Department of Business Studies, Hindustan College of Sc and Tech., Agra, UP 2 Vivek Agarwal, MBA
Ast.Prof. GLA Institute of business management, GLA University, Mathura,UP

One of the more interesting and significant trends in supply chain management is the recognition of the strategic importance of reverse logistics operations [15]. These reverse logistics operations support a variety of activities ranging from what is termed “green logistics,” i.e., “efforts to reduce the environmental impact of the supply chain (p. 130) [16],” to activities that encompass product returns, repairs, and refurbishment. Estimates of the costs of reverse logistics operations range from $37 - $921 billion annually. Despite this, four in ten logistics managers consider reverse logistics operations to be a very low priority for their companies. Obviously, the type and extent of reverse logistics activities vary according to industry, but the extent of these activities are already significant in many industries and they continue to grow year on year basis. RL Executive Council defines reverse Logistics as “the process of moving goods from their typical final destination to another point, for the purpose of capturing value otherwise unavailable, or for the proper disposal of the products”. Though the process of reverse logistics is gaining significant importance now a days as a strategic tool to receive back the waste produced by producer in the process of consumption of a product by a consumer in two broad usage 1) As a part of corporate social responsibility. It is imperative for business to think in the direction to reduce as much pollution or waste in environment as they can and therefore business has to redesign them in such a way that they can receive back maximum amount of discarded products by consumers. 2) As a strategic tool to enhance competitive advantage through enriching value chain. The waste of consumer may be the raw material for business. E waste is becoming a huge problem now days and is continuously posing serious threats on environment in various ways. As per the report of UNU by 2020 the plateaus of e junk is going to be created in several countries. The contribution of various countries is as follows- The report estimates e-waste generation today as follows:

* China: 500,000 tonnes from refrigerators, 1.3 million tonnes from TVs, 300,000 tonnes from personal computers * India: over 100,000 tonnes from refrigerators, 275,000 tonnes from TVs, 56,300 tonnes from personal computers, 4,700 tonnes from printers and 1,700 tonnes from mobile phones * Colombia: about 9,000 tonnes from refrigerators, over 18,000 tonnes from TVs, 6,500 tonnes...
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