Revenue Model Analysis of Passenger Traffic and Cargo Traffic in Air India Ltd

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” REVENUE MODEL ANALYSIS OF PASSENGER TRAFFIC AND CARGO TRAFFIC IN AIR INDIA LTD”

By

N.ANANDRAJ
(21107631002)

A PROJECT REPORT

Submitted to the
DEPARTMENT OF MANAGEMENT STUDIES

In partial fulfillment of the requirements
For the award of the degree
Of

MASTER OF BUSINESS ADMINISTRATION
RAJALAKSHMI ENGINEERING COLLEGE
(Affiliated to Anna University)
THANDALAM
CHENNAI – 602 105

JUNE 2009

BONAFIDE CERTIFICATE

Certified that this project report” REVENUE MODEL ANALYSIS OF PASSENGER TRAFFIC AND CARGO TRAFFIC OF AIR INDIA LTD” with respect to the bonafide work of Mr. N.ANANDRAJ, Reg. No. 21107631002, Final year student of Rajalakshmi Engineering College carried out under my supervision. Certified further that, to the best of my knowledge, the work reported herein does not from any part of other project report or dissertation on the basis of a degree or award was concerned on an earlier occasion on this or any other candidate. .

HEAD OF THE DEPARTMENT PROJECT SUPERVISOR
DATEDATE

INTERNAL EXAMINER EXTERNAL EXAMINER
DATEDATE

ACKNOWLEDGEMENTS

At the outset, I thank my beloved parents for their constant encouragement and blessings provided towards the successful completion of this project work. I express my wholehearted gratitude to the Management of Rajalakshmi Engineering College, Thandalam, Chennai – 602 105 for offering me an opportunity for successfully completing this project. I would like to take this opportunity, to express my Heartfelt thanks to the Director Mr. P.S.Pandian Department of Management Studies for his inspiration and encouragement throughout the programme and Dean Mr. Shankar Department Of Management Studies for providing me with the necessary facilities to our project work. I would like to express my gratefulness to my faculty Mr. K.Sampath kumar, Department of Management Studies for his interest and valuable suggestion rendered throughout this project work. It’s a privilege to entitle my sincere thanks to all faculty members of Department of Management Studies who helped me a lot with their suggestion and ideas for this project work I am very much indebted to the Management of” AIR INDIA LTD CHENNAI” for having permitted me to undergo a project work. I gratefully acknowledge the major contributions made by the Departmental staffs of finance who had guided me in all possible ways to accomplish this project in a grandeur way. I wish to express my sincere thanks to all helped me in making this project successful. I thank almighty for showering all the blessings on me to complete this project successfully and steering for success in every attempt of my life.

DECLARATION

I hereby declare that the project entitled ” REVENUE MODEL ANALYSIS OF PASSENGER TRAFFIC AND CARGO TRAFFIC OF AIR INDIA LTD”, submitted by me for the award of the degree of Master of Business Administration of the Anna University is a record of project work done by me during June 2009 and the project has not formed basis the award of any Degree, Diploma, Associate ship, Fellowship or other similar titles.

Place :
Date:
(N.ANANDRAJ)

TABLE OF CONTENTS

|CHAPTER NO. |TITLE |PAGE NO. | | | | | |1 |INTRODUCTION | | | |1.1 GENERAL CONCEPT |1 | | |1.2 MANAGEMENT CONCEPT...
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