Retailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction

“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”

By:-

Rajul Bhardwaj
Lecturer,
Faculty of Management Studies, Gurukul Kangri University,
Haridwar(Uttarakhand), India

Table Of Contents:-  Chap-1 Introduction
1.1 Global Retailing Industry..……………………
1.2 The Far East Experience..……………………
1.3 The Changing Food Retailing sector in Asia..
1.4 Recognition of a Problem………………………
1.5 Objectives of the study…………………………

 Chap-2 Literature Review
2.1 Passage to India……………………………….
2.2 Food Retailing in India.……………………….
2.3 Useful Information regarding McDonald’s Corporation….………
2.4 Useful Information regarding Pizzahut Inc……………………….
2.5 Useful Information regarding Domino’s Inc……………………
 Chap-3 Research Framework and Methodology
3.1 Research purpose………………………………
3.2 Hypothesis……………………………………..
3.3 Data Collection…………………………………
3.4 Methodology……………………………………
3.5 Factor Analysis…………………………………

 Chap-4 Result and Interpretation
4.1 Interpretation of Result…………..……………..
 Chap-5 Suggestions and Managerial Implications
 Chap-6 Limitations of the study
References………………………………………..

Chapter - 1

Introduction
(Global Retailing Industry)

1.1 Global Retailing Industry
1.2 The Far East Experience
1.3 The Changing Food Retailing sector in Asia
1.4 Recognition of a Problem
1.5 Objectives of the study

INTRODUCTION:
1.1 GLOBAL RETAILING INDUSTRY: The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of