Retailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction

Topics: Retailing, Fast food, Supermarket Pages: 87 (29631 words) Published: September 2, 2008
“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”

By:-

Rajul Bhardwaj
Lecturer,
Faculty of Management Studies, Gurukul Kangri University,
Haridwar(Uttarakhand), India

Table Of Contents:-

Chap-1 Introduction
1.1Global Retailing Industry..……………………
1.2 The Far East Experience..……………………
1.3 The Changing Food Retailing sector in Asia..
1.4Recognition of a Problem……………………… 1.5Objectives of the study…………………………

Chap-2 Literature Review
2.1 Passage to India………………………………. 2.2Food Retailing in India.……………………….
2.3Useful Information regarding McDonald’s Corporation….……… 2.4Useful Information regarding Pizzahut Inc………………………. 2.5 Useful Information regarding Domino’s Inc……………………Chap-3 Research Framework and Methodology

3.1Research purpose……………………………… 3.2 Hypothesis…………………………………….. 3.3Data Collection………………………………… 3.4Methodology…………………………………… 3.5Factor Analysis…………………………………

Chap-4 Result and Interpretation
4.1Interpretation of Result…………..……………..Chap-5 Suggestions and Managerial Implications
Chap-6 Limitations of the study
References………………………………………..

Chapter - 1

Introduction
(Global Retailing Industry)

1.1Global Retailing Industry
1.2 The Far East Experience
1.3 The Changing Food Retailing sector in Asia
1.4Recognition of a Problem
1.5Objectives of the study

INTRODUCTION:
1.1 GLOBAL RETAILING INDUSTRY:

The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and shoppers sought both convenience and new tastes and stimulation, supermarkets were able to expand the products offered. The invention of the bar code allowed a store to manage thousands of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment with consumer demand in a single electronic system. The superstore was born.

On the Global Retail Stage, little has remained the same over the last decade. One of the few similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little about today’s environment that looks like the mid-1990s. The global economy has changed, consumer demand has shifted, and retailers’ operating systems today are infused with far more technology than was the case six years ago.

Saturated home markets, fierce competition and restrictive legislation have relentlessly pushed major food retailers into the globalization mode. Since the mid-1990s, numerous governments have opened up their economies as well, to the free markets and foreign investment that has been a plus for many a retailer. However, a more near-term concern, has been the global economic slowdown that has resulted from dramatic cutback in corporate IT and other types of capital spending. Consumers themselves have become much more price sensitive and conservative in their buying, particularly in the more advanced economies.

From an operational point of view, active practitioners have voiced their opinion that retailer concerns in 2003 have turned to deflation, lack of pricing power, global over-capacity, low interest rates, economic stagnation, slump in world tourism and declining consumer confidence. But, even before the global economic slowdown that forced retailers into monitoring costs...
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