Retailing Characteristics of Fast Food Stores and Their Impact on...

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Retailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction

By | September 2008
Page 1 of 87
“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”

By:-

Rajul Bhardwaj
Lecturer,
Faculty of Management Studies, Gurukul Kangri University,
Haridwar(Uttarakhand), India

Table Of Contents:-

Chap-1 Introduction
1.1Global Retailing Industry..……………………
1.2 The Far East Experience..……………………
1.3 The Changing Food Retailing sector in Asia..
1.4Recognition of a Problem……………………… 1.5Objectives of the study…………………………

Chap-2 Literature Review
2.1 Passage to India………………………………. 2.2Food Retailing in India.……………………….
2.3Useful Information regarding McDonald’s Corporation….……… 2.4Useful Information regarding Pizzahut Inc………………………. 2.5 Useful Information regarding Domino’s Inc……………………Chap-3 Research Framework and Methodology

3.1Research purpose……………………………… 3.2 Hypothesis…………………………………….. 3.3Data Collection………………………………… 3.4Methodology…………………………………… 3.5Factor Analysis…………………………………

Chap-4 Result and Interpretation
4.1Interpretation of Result…………..……………..Chap-5 Suggestions and Managerial Implications
Chap-6 Limitations of the study
References………………………………………..

Chapter - 1

Introduction
(Global Retailing Industry)

1.1Global Retailing Industry
1.2 The Far East Experience
1.3 The Changing Food Retailing sector in Asia
1.4Recognition of a Problem
1.5Objectives of the study

INTRODUCTION:
1.1 GLOBAL RETAILING INDUSTRY:

The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the...
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