Retailing and Sample Business Plan

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SAMPLE BUSINESS PLAN
SAM’S KIDS STORE, INC

Disclaimer: This is a sample business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications.

GENERAL COMPANY DESCRIPTION.......................................................................4 MARKETING PLAN................................................................................................8 C.Market Growth:...................................................................................................................11 E.Market Demand:...................................................................................................................15 G.Market Potentials:..............................................................................................................17 H.Market Opportunities:.........................................................................................................19 I.Barriers to Entry:................................................................................................................19 J.Regulations:........................................................................................................................19 II.Service Potential:..........................................................................................................................20

OPERATIONAL PLAN...........................................................................................32 I.Service Execution Model................................................................................................................32 II.Legal Environment........................................................................................................................33 III.Personnel.....................................................................................................................................33 A.Management’s Credentials and Expertise............................................................................34 B.Experience in Management Position:....................................................................................34

FINANCIAL PLAN................................................................................................36 I-Start-up Expenses Summary..........................................................................................................36 II-Revenue Forecast (3- Year)...........................................................................................................38 III-Profit and Loss Projection (3-Year)...............................................................................................39 IV-Pro forma Cash Flows (3- Year)....................................................................................................41 V-Projected Balance Sheet:..............................................................................................................42 VI-Breakeven Analysis......................................................................................................................43

APPENDIX..........................................................................................................44

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Sample Business Plan
2

Executive Summary

1. Sam’s Kids Wear (SKW) is a retail store for kids wear with good quality and latest

trends owned by Mr. Samuels Arnold.
2. This business will cater to the needs of kids’ age from 6 to 11 3. Location of the business is assume an actual location

The Target audiences of the business are: Age 5 to 9 years 10 to 14 years Total (5 to 14 Years) 4. Slogan of the business is: “Kids wear, with care” Population 218,522 224,012 442,534

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Sample Business Plan
3

General Company Description

I.

Company Overview:

Slogan:

“Kids wear, with care”

II.

Vision:

“To be a distinguished...
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