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Advertising

Any paid form of non-personal communication through mass media

The main features of advertise are as under:

i)It is directed towards increasing the sales of business.
ii)Advertising is a paid form of publicity
iii)It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. iv)Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda.

Importance of Advertisement

Advertising broadens the knowledge of the consumers. With the aid of advertising, consumers find and buy necessary products without much waste of time. This speeds up the sales of commodities, increases the efficiency of labor in distribution, and diminishes the costs of selling. It is an accepted fact that without market stimulus of heavy advertising, consumers might have waited another sixty years for the product evaluation that took place in less than ten years - it took after all over sixty years from the invention of the safety razor before the first acceptable stainless steel blades appeared in the market. These words are more than enough to testify the potentialities of advertising in the field of modern marketing system. The main benefits of advertising may be narrated as follows: Promotions

Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.

The main features of Promotion are as under:

1. The intent of the policy is clearly communicated.
2. The policy is consistent with the philosophy and values of top management. 3. The scope of the policy, such as coverage by geographic region, employee groups, and so forth, is clearly articulated. 4. Employees' responsibilities and opportunities for development are clearly defined. 5. Supervisors' responsibilities for employee development are clearly defined. 6. Procedures are clearly described, such as how employees will be notified of openings, time deadlines and data to be supplied by the employee, how requirements and qualifications will be communicated, how the selection process will work, and how job offers will be made. 7. Rules regarding compensation and advancement are included. 8. Rules regarding benefits and benefit changes as they relate to advancement are included.

Importance of Promotions

a.Luring New Customers with Price
b.Gaining Community Favor
c.Encourage Repeat Purchases
d.Entice Reluctant Consumers
e.Providing Information
f.Increasing Sales
g.Brand Loyalty


How does promotion differ from advertising?
Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.

The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer

Advertising

Advertising is distinguished from the other disciplines of promotion because it is a paid form of mass communication. Advertising can take the form of television, radio, print (magazines and newspapers), outdoor billboards, and Internet placements. Advertising costs include those associated with development of concepts, testing of advertising, production of finished materials, and the planning and buying of media space.

The Internet has become a significant destination for advertising, and a lot of money has moved from traditional advertising channels such as newspapers and magazines onto the Internet. Both the print and radio industries have been hard-hit by the growth of the Internet, with many traditional media folding as advertisers follow consumers whose media habits have changed to include more and more online time....
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