Retailer's Questionnaire

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RETAILER’S QUESTIONNAIRE

Name :………………………….. Shop’s Name :………………………………….

Address: ………………………… Contact No.:………………………………….

……………………………………

……………………………………..

1) Factors that determine the demand :

Strongly-agree Agree Disagree Strongly-disagree| a)Price|
b)Packaging|
c)Color|
d)Fragnance|
e)Offers associated|
f)Seasonal Change|
g)Brand|

(2) What are demands of various packs of Soaps
Demand in %
45gm| |
100gm| |
125gm| |
150gm| |

(3) Demand of different customer group
Demand in %
Male| |
Female| |
Children| |

4) Which category of soaps are more in demand?

Premium
Popular
Economy

5)Which of the company you feel have better distribution network? HLL
Nirma
Godrej Wipro 6)Do you get the delivery at right time?
Yes NO HLL| | |
NIRMA| | |
GODREJ| | |
WIPRO| | |

7)Are you happy with companies’ distribution channel?
Yes No HLL| | |
NIRMA| | |
GODREJ| | |
WIPRO| | |

8) Present share of your outlet

| PREMIUM| POPULAR| ECONOMY|
HLL| | | |
NIRMA| | | |
GODREJ| | | |
WIPRO| | | |

9) You are interested to sale

| PREMIUM| POPULAR| ECONOMY|
HLL| | | |
NIRMA| | | |
GODREJ| | | |
WIPRO| | | |

10) Do you receive the ordered quantity?
Yes No HLL| | |
NIRMA| | |
GODREJ| | |
WIPRO| | |

11) Affect on sales, due to sales promotion schemes offered ?

(a) Increase in sales
(b) Decrease in sales
(c ) No affect
(d) Can’t say

12) Sales promotion schemes are more on, which of the following categories.

a)Premium
b)Popular
c)Economy

13) What factors affect the supply chain?

a) Sales promotion Schemes
b) Change in season
c) Change in price
d) Company’s distribution channel

14)How do you get the supply of soaps?

(a) Through wholesalers
(b) Through sales representatives
(c) Through agents
(d) Through Manufacturer
(e) Others

15)What of these sales promotion schemes offered on Soaps effectively increase the demand ?

(a)Price off
(b)Discount coupons
(c) Product bundling
(d)Contests
(e)Scratch card
(f)Cross promotion
(g)Cash refund
(h)Prizes
(i)Free trial
(j)Any other

16) Level of incentives given to you to promote sales ?
Based on category of soaps and company
| Premium| Popular| Economy|
HLL| | | |
Nirma| | | |
Wipro| | | |
Godrej| | | |

Where
Excellent = 4
Good = 3
Average = 2
Below Average = 1

17)Comparison of sales promotion scheme offered on Market Leader-HLL with competitors?

(a)Superior and more frequent
(b)Superior and less frequent
(c)Similar and more frequent
(d)Similar and less frequent
(e)Inferior and more frequent
(f) Inferior and less frequent

(18) What are the problems faced during and after the sales promotion schemes that effect the supply?

(a) Handling problem
(b) Stock out
(c) Improper information
(d) Leftover
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