“DESIGN AND LAYOUT OF A RETAIL STORE”
IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI
VIVEKANAND EDUCATION SOCIETY’S
INSTITUTE OF MANAGEMENT STUDIES & RESEARCH.
UNDER THE GUIDANCE OF:
PROF. E. LAKSHMINARAYAN
I, Dinesh S. Gurnasinghani, student of MMS at Vivekanand Education Society’s Institute of Management Studies and Research, have completed Project on “Design and Layout of a Retail Store” The information submitted by me to the University in partial completion of MMS course is true and original to the best of my knowledge.
Dinesh S. Gurnasinghani
MMS II (Marketing)
VESIMSR, Chembur, Mumbai.
|Sr. No. |Particulars |Page No. | |1. |Executive Summary |4 | |2. |Objective |5 | |3. |Introduction to retail industry |5 | |4. |Need and importance |7 | |5. |Retailing in India |8 | |6. |Challenges facing retailing industry |10 | |7. |Classification of store |11 | |8. |Store layout, Interiors and Display |13 | |9. |Store layout- key consideration |18 | |10. |Visual merchandising |23 | |11. |Store atmospheric and Signage |25 | |12. |Consumer Psychology |37 | |13. |Retail store V/s Virtual store |38 | |14. |Virtual store |45 | |15. |Case study |50 | |16. |Bibliography |60 |
The Retail business in India is at its peak and growing at a very high speed. With the proliferation of the idea that shopping is just not a routine but an experience, the retail industry has something to work on. For starters, providing the customers with a wide variety of products thus widening his choice and providing top-notch service. Among other requirements I came to the conclusion that customers need an environment conducive to shopping.
I decided to narrow down my focus on store design and layout as to focus on its effect on sales, the other main driving factor been visual merchandising. The store design incorporates Signage, Lighting, Taste, Smell, and .in short the store atmospherics creating ambience and the format in which the SKU’s will be placed. The movement consumers and the movement of...