VIGNANA JYOTHI INSTITUTE OF MANAGEMENT
Satheesh Chandra Thipparthi
Roll Number 10241
Heritage Fresh Retail Sector
The Heritage Group, founded in 1992 by Nara Chandrababu Naidu, with three-business divisions viz., Dairy, Retail and Agri under its flagship Company Heritage Foods (India) Limited (HFIL), one infrastructure subsidiary - Heritage Infra Developers Limited and other associate Companies viz., Heritage Finlease Limited, Heritage International Limited and Heritage Agro Merine Private Limited.
Presently Heritage’s milk products have market presence in Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Maharastra and its retail stores across Bangalore, Chennai and Hyderabad. Integrated agri operations are in Chittoor and Medak Districts and these are backbone to retail operations.
Heritage by choosing Chittoor district of Andhra Pradesh as its primary procurement base of milk, had taken full advantage of the large, high yielding and cross-bred cow population found in the area.
Today Heritage has network in the states of Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra for procurement and distribution of quality milk and milk products. Heritage products are also distributed in the state of Kerala. Heritage has drawn plans to be a pan-India player in the dairy.
* The customer first points out the things which he need. His good part of income is spent on things of his daily requirement.
* Before purchasing of a product, customer compares the products by price and quality.
* Customer looks for alternatives of the product.
Products Placed In Heritage Fresh
* When we enter into Heritage Fresh first we find the fresh vegetables and fruits placed at cheaper prices. The next we find the milk products stored in refrigerators so that the customer who comes to buy vegetables and milk he simply enters the first place and does shopping... [continues]
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