India has stepped in the exuberant age of retail. It ranks second after Russia as the most alluring destination for retailers among 30 emerging markets, according to the Global Retail Development Index developed by AT Kearney, a consultancy. The 10-12% increase in the economy’s disposable income can be seen clearly by the way goods and services are being brought and sold. Retail Trade contributes 10-11% of India’s GDP.
Case Question’s answers:
1. Why is the Indian retail industry so inviting?
The reason for the boom in retail is the gradual increase in disposable incomes of the middle and upper class household. Countries like US, Japan, U.K. have started out sourcing business activities and are willing to pay a handsome package to those who deserve. The out sourcing will create 10-24 million jobs by 2020. The Indian youth is zealous, Intelligence and has the will to work hard. This is attracted foreign business organizations in the country where by increasing the income levels and the purchasing power of consumers. The Indian consumer has a great amount of disposable income which has increased demand level of the country. This demand is accompanied by the desire to get the best quality. In India over 65% of the population is below 35 years of age and 54% are below 25 years. They have enough to pay for all their dream desires. Moreover there is a switch from joint family to nuclear family and DINK segment is making its presents felt. Driven by changing lifestyles, strong income growth and favourable demographic patterns, Indian retail is expanding at a rapid pace.
Mall space, from a meager one million square feet in 2002, is expected to touch an estimated 60 million square feet by end-2008, says Jones Lang LaSalle's third annual Retailer Sentiment Survey-Asia.
The Indian consumer wants the best . This has increased demand for exclusive brands . Now Nike has over 100 outlets and Reebok has over 400 outlets. Thus the increase consumption pattern is having a direct bearing on the growth of retail sector. The consumption in 2005-06 was Rs. 2124000 Crore (Approximately 480 billion.) The Indian retails sector is in a state of evolution. The Indian retailers should understand that retailing has to be taken as a brand in a self. More than 99% of the Indian retailers function in less than 500 Sqft of shopping space. It is a challenge for the Indian Retails Industry to create a scenario making job exciting to the younger generation so as the attract them. It is difficult but not impossible to satisfy the culturally diverse consumers of the country.
A LOOK AT THE RETAIL FORMATS
1.Department Store : This represents retail outlets that stocks a wide range of merchandise. Stores often provide customers with exclusive membership cards on purchases up to a certain value. The major players are Ebony, Globus, Life Style, Shoper’s Stop and Westside.
2.Super market : They are self service stores which concentrate on the prize aspect to attract customers like Food Bazaar, Subhiksha and Fab-mall. Supermarket is a self-service store offering a range of food and household articles.
3.Hyper market : It is a department store combined with super market although in India the hyper markets are not well developed still we have a few player like Reliance retail, Big Bazaar and a few more. The latest to make a big splash in the retail scene is the Aditya Birla Retail (ABRL), the retail arm of the $24-billion Aditya Birla Group, which plans to invest between Rs 250 and Rs300 crore for setting up a dozen hypermarkets under the brand name 'More Megastore' in the country. The hypermarkets will offer 60,000 products sourced through over 500 suppliers say company officials. The group also plans to open 'Family Stores' stocking apparel from Madura Garments, the owner Louis Philippe, Van Heusen, Allen Solly and Peter England brands and also distributes the international brand Esprit in India.
4. Discount Store : It is...