Preview

Retail Environment

Good Essays
Open Document
Open Document
6924 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Retail Environment
Introduction

Neiman Marcus, is an American luxury specialty department store that involves a high standard of quality, style and customer service. Neiman Marcus offers a huge assortment of Women’s Apparel, Men’s Apparel, Shoes, Handbags, Jewelry, Accessories, Beauty, Kids Apparel and Home Furnishing from the very best designers.

Neiman Marcus is multi-channel retailer, they sell to the public via more than one distribution channel - through mail order catalogues, bricks and mortar stores, online, and via mobile technology; the latter two being the most recent, and currently fastest growing channels. This project will focus on Neiman Marcus department store at Beverly Hills, CA.

I chose this particular channel because Neiman Marcus is my favorite department store. The goods at this department store represent top-notch luxury.
You get all your favorite designers from Christian Louboutin, to Chanel, to Celine, to Prada, etc in one place. It's a candy store for adults! I found that Neiman Marcus has the best merchandise and the assortment in the competitive market. Sales promotions are very frequent and discounts are tangible. The service is impeccable; return police is also very reasonable and loyal.
The reason why I chose this particular channel location is because I live near by, in Westwood. It takes me five minutes to reach this place by car. I love the cafe on the forth floor because after a long day of shopping it's nice to relax, refresh and people watch. This Neiman location has a way bigger selection on items, especially handbags.
The location is perfect; Beverly Hills is one of the most famous places in the world. I am saying that as an international student, who had a dream to at least once appear there. How many times we saw Rodeo Drive, Four Seasons Hotel, Neiman Marcus, in the movies? Countless times. It represents a beautiful and wealthy side of Los Angeles.

HISTORY
The Neiman Marcus

You May Also Find These Documents Helpful

  • Better Essays

    - To provide modern young women with a boutique that offers a fun and comfortable shopping environment…

    • 1079 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Rhetorical Analysis

    • 701 Words
    • 3 Pages

    themselves that it is a great place to shop for merchandise and apparel, and how there is…

    • 701 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kohls Industry Analysis

    • 672 Words
    • 3 Pages

    As with many other department stores in the retail industry, they offer a wide range of inventory including apparel, shoes and accessories, small appliances, glassware, bedding and luggage.…

    • 672 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    A strong operating performance is one of Nordstrom’s biggest strengths. Nordstrom displays a steady revenue growth, which is caused by the strength of Nordstrom full-line stores as well as the growing online business and improvements to Nordstrom Rack stores. Due to the strong operating performance, Nordstrom gains more confidence from investors than their competitors. Multi channel operations are also a strength that Nordstrom displays. Products are available through the company’s full-line stores, discount stores ‘Nordstrom Rack’, ‘Jeffrey’ boutiques as well as the internet allows the company to improve sales and inventory turnover. Nordstrom also allows customers to purchase items online and then pick the items up at a store the…

    • 612 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Macy's and Dillard's

    • 2562 Words
    • 11 Pages

    This report presents data describing the differences amongst the two department stores, their fundamental visions, and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they already know the store does or does not carry that brand. This is consistent with each department throughout both stores and affects revenue significantly. Macy’s currently has 15 private labels which include: Alfani, American Rag, Charter Club, Club Room, First Imoressions, Green Dog, Hotel Collection, I-N-C International Concepts, JM Collection, John Ashford, Material London, Style & Co, Taso Elb, The Cellar, and Tools of the Trade. Dillard’s brand names include: Cypress Links, Lawton Harbor, Oak Creek, Roundtree & Yorke and St. Durand, Bechamel, Cabernet, Copper Key, Preston & York and Westbound, Class Club, Brioso and Simply Comfort. Store appeal is another difference between the two retail stores. Macy’s has recently revamped all of their stores with a new trendier design and customer friendly use. Dillard’s is still conservative and plain when you walk into one of the department stores. The younger crowd would gear more towards Macy’s as a first choice of shopping. Elements that Macy’s brought into play were minor, but important customer satisfactions such as wider fitting rooms with waiting areas, international visitor centers and a dining experience in select stores. Macy’s also integrated the self-price check throughout their stores which relieves a lot of customer service, when you have the famous, “How much is this?” question. Dillard’s is trying…

    • 2562 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Nordstrom

    • 474 Words
    • 2 Pages

    Nordstrom is classified as an upscale large independent department store. It shares the same characteristics as Macy’s, JC penny’s and Dillard’s who also sells clothing, accessories, handbags, jewelry, cosmetics, and fragrances.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    One way Nordstrom is working to become more customer-driven is by building upon their multi-channel system. This multi-channel network, known as Nordstrom Direct, is made up of their online site, and catalog. Over the past three years, Nordstrom has made great strides to ensure that they are fulfilling the needs and desires of all customers. “We believe online and ecommerce represent our next big opportunities. Within two years more customers will access the Internet via their phone than their computers. We’re responding”[2] All of the effort put into the improvement of the system is showing clear results in the financials. The economic recession was felt all over the U.S. including Nordstrom, however they were able to experience an 8.4% increase in Nordstrom Direct sales during the 2008 fiscal year.[3]…

    • 710 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Forever 21 Review

    • 251 Words
    • 1 Page

    Forever 21 keep their stores clean and attractive to get more buisness to those who pass by…

    • 251 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Nordstrom Financial Analysis

    • 5459 Words
    • 22 Pages

    Clifford, Stephanie. "Nordstrom Links Online Inventory to Real World." NY Times. 23 Aug. 2010. Web. 22 Nov. 2010. .…

    • 5459 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Nordstrom operates over 200 retail locations across the country with worldwide revenue $10.9 billion in 2011. It has two reportable segments: Retail and Credit. The Retail segment includes 115 ‘Nordstrom’ full-line stores, 89 off-price ‘Nordstrom Rack’ stores, two ‘Jeffrey’ boutiques, and one clearance store that operate under the name ‘Last Chance.’ Nordstrom full-line stores and online store are substantially integrated to provide customers with a seamless shopping experience across channels. The Nordstrom Rack stores purchase high-quality name brand merchandise directly from vendors and also serve as outlets for clearance merchandise from Nordstrom stores. The Credit segment includes wholly owned federal savings bank, Nordstrom FSB, through which Nordstrom provides a private label credit card, two Nordstrom VISA credit cards and a debit card for Nordstrom purchases. The credit and debit cards feature a shopping-based loyalty program designed to increase customer visits…

    • 3804 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Neiman Marcus Sales Plan

    • 5354 Words
    • 22 Pages

    Neiman Marcus’s Mission Statement: “Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment."…

    • 5354 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    BUS 620 Week 3 DQ 1

    • 411 Words
    • 2 Pages

    How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?…

    • 411 Words
    • 2 Pages
    Good Essays
  • Good Essays

    observation made in Paris. When shopping at Macy 's Inc., I found that Macy 's specialize in mid to high range of retail merchandise. Macy 's Inc targets middle to high class shoppers, at the same time you can get the same merchandise that would be…

    • 591 Words
    • 3 Pages
    Good Essays
  • Better Essays

    For as everyone watches television this would be a store that people would want to visit. As everyone loves to buy things on this particular sight, this gives you a way of looking at the product before you purchase it. I myself have been in a store such as this and have seen a large choice of merchandise that I would not have normally purchased. In seeing these products in the store, I have looked at the quality of the product and see that it is sturdier than I first thought when seeing it on the television. Being able to have a store such as this has made a few of others also want to come to the area in the efforts to gain these “As Seen on TV” products without having to pay the shipping and handling costs that are associated to the television…

    • 1000 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Nordstrom’s policies focus on the concept of the “Life –time Value of the Customer.” Their service goes above and beyond what other retail stores can offer. Even if little money is made from the first sale, the lifetime value of a customer is calculated, and the positive dollar amount of a loyal customer is staggering. A customer can expect equal level of respect from all departments from each employee. They will also experience a “personal shopper” who can help them with which product to purchase.…

    • 463 Words
    • 2 Pages
    Satisfactory Essays

Related Topics