Restaurant Marketing Leadership

Restaurant Marketing Leadership
Marketing Assignment #1

Instructions:

Please read the McDonald’s Restaurant case study “We do it all for you”. For this assignment you will be evaluating McDonald’s Restaurants.

• Based on the case and your current understanding, complete an assessment of the strengths and weaknesses of how McDonald’s manages the 7P’s (the Marketing Mix). • Discuss how McDonald’s management of the 7P’s has developed over time. • Discuss whether and how McDonald’s is still effectively utilizing the marketing mix to sustain market leadership today?

Due: Tuesday February 5, 2013 in class

Format:

• Proper referencing required. • Grammar and spelling count. • Double spaced, 750 words maximum.

Grade: 10%

|Criteria |Ratings |
|Report is submitted on time |Yes No |
|1. Case study response is well organized, cover page, table of contents, appropriate headings, |0 1 2 3 4 5 |
|bibliography, correct grammar, punctuation and spelling used. | |
|2. Case study response contains an appropriate introduction and conclusion. |0 1 2 3 4 5 |
|3. Case study discusses whether and how McDonalds is using the 7P’s today. |0 1 2 3 4 5 |
|4.Case study response discusses how McDonald’s management of the 7P’s has evolved over time. |0 1 2 3 4 5 |
|5. Case study explains how McDonald’s manages PRODUCT |0 1 2 3 4 5 |
|6. Case study explains how McDonald’s manages PLACE |0 1 2 3 4 5 |
|7. Case study explains