Restaurant Industry in India

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Restaurant Industry in India - Trends and Opportunities

Restaurant Industry in India - Trends and Opportunities
HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches

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Contents

Table of Contents

1. 2. 3.

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 3.2. Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 3.3. Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

4. 5. 6. 7. 8.

Food Trends-At home and abroad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 International Restaurant Chains & Franchise Opportunities . . . . . . . . . . . . . . . . . . . . . . . .29 What is my Restaurant Business worth? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Conducting a Feasibility Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Restaurant Case Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55

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Restaurant Industry in India - Trends and Opportunities

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Foreword

Foreword
FHRAI has been very active in our research studies, but we have done this first research project on the restaurant industry in India. This present study on Restaurant Industry in India - Trends & Opportunities has been conducted on our behalf by HVS International (India), which is a reputed global consultancy company in the field of hospitality industry. Some facts and figures on the operations of restaurants in India have been given in this study from a questionnaire response from FHRAI hotel and restaurant members. The statistical analysis in the report has used 165 such responses, which represents about 15% of the 1100 questionnaires which were sent to our restaurant members, both independent and in the hotels. Apart from this analysis, the researchers have also quoted some interesting demographic & economic data about the consumers in India and their expenses on the food services. We are all aware about the boom in the restaurant sector in India, particularly in the metro cities and other large cities. One anecdotal evidence suggests that about two new restaurants are opening in Delhi and Mumbai every week which makes it as 100 new restaurants in the year in these cities. These are in the organised sector, and a huge growth is simultaneously taking place in the unorganized and informal sector also. The Indian economy is on a high growth curve and experts believe that the economy can generate an average 8%...
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