Restaurant Feasibility

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(check your costing, there are incomplete data,
Check on menu, reduntant data,
You have no interpretation on the transporatation ekek…
-Chapter 6 is done, brochure is finished, menu is conceptualized, please check for revisions) Goodluck! -Home of popular Filipino dishes-

SUBMITTED BY:

John Alberth Eugenio
Anna Monica Gallardo
Dick Anthony Gural
Mark Joseph Francisco
Ricci Junella Reyes
Joshua Salatan
Ace Mar Soliven

SUBMITTED TO:

Ms. Kristine Sabordo

CHAPTER I

COMPANY PROFILE

COMPANY NAME

The company name denotes a person that acts as a major organizer for festivals. Hermano Mayor Restaurant has a unique name that speaks for itself for the food or menu it offers to customers since it is a term for person in-charge for an affair and celebration for fiestas, who is likewise responsible for the food of the fiesta entourage or patron.

BRAND NAME

HERMANO MAYOR RESTAURANT
-Home of popular and native Filipino dishes-

Hermano Mayor Restaurant will be established to serve native Filipino dishes to the local guests and tourists. The concept of the proposed restaurant is on serving popular dishes that are commonly eaten during cultural fiestas and festivals in different regions and places in the Philippines. Bicol express in Bicol region, sisig in Pampanga, pakbet of Ilocos, Chicken inasal of Bacolod, lechong baboy of Cebu, kare-kare of Pampanga and sinampalukang manok of Pangasinan which are all examples of native dishes in the country.

The word Hermano Mayor is a Spanish term that is given to a person that acts as a major organizer for festivals. The Hermano Mayor takes charge of the overall planning and implementation of fiesta activities. He is also responsible for the food for the visitors and participants of fiesta events.

The proposed name denotes that the restaurant will be serving food items that are also commonly served during fiestas. This idea would delight and satisfy hundreds of local and foreign guests who would want to experience the taste and feel of what an authentic Filipino Fiesta is.

VISION

To become the best-tasting Filipino Restaurant serving authentic Filipino dishes that “Pinoy” like us can be proud of.

MISSION

To show-case Philippines, its cultures, traditions and food that will satisfy our customers, to ensure that each guest receives prompt, professional, friendly and courteous service, develop core values like family bonding, sharing, and respect for all people and most of all, every guest who chooses Hermano Mayor leaves happy.

LOGO AND RATIONALE

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The nipa hut and bamboo symbolize nationalism of a true blooded Filipino, the banderitas means food festival and a meztizo man wearing barong symbolizes the hermano mayor who is the overall in charge in the preparation of the food and activities in fiesta.

TYPE OF BUSINESS

Hermano Mayor is a family restaurant with 30 seating capacity located at Commonwealth Avenue specializing in authentic Filipino dishes. Filipino specialties coming from different regions in the Philippines and commonly served during cultural fiestas will be the highlight of the restaurant. These dishes would include Bicol express in Bicol region, sisig in Pampanga, pakbet of Ilocos, Chicken inasal of Bacolod, lechong baboy of Cebu, kare-kare of Pampanga and sinampalukang manok of Pangasinan which are all examples of native dishes in the country.

LONG RANGE OBJECTIVES

First – Three years of Operation
• Hermano Mayor Restaurant will extend their dining area to accommodate catering services, on and off premise, for different occasions. • Improvements of the product line like sinigang na cornbeef, by offering new innovations on local Filipino dishes to continuously satisfy the needs and wants of customers.

Four – Five Years of Operation
• Hermano Mayor’s desire to improve its services to the customers that will be the reason why the restaurant will...
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