Restaurant Business Plan
The Business Plan for
Executive Summary
Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently, most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food, beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining, cooking classes and entertainment.
La Barata is an innovative restaurant with the ground-breaking concept of combining dining and entertainment at the same time and place. The restaurant will be located at the wharf in Manly, thirty minutes from Sydney CBD. The target market will be tourists and immigrants from South America as well as other international tourists and locals. La Barata will focus on middle and upper class but will not by this exclude other target markets. The restaurant will create a warm and welcoming environment that allows the customers as well as the employees to get a feeling of a friendly atmosphere. La Barata’s vision is to:
‘The aim for La Barata is to be the first choice for all customers who seek excellent food, service and culture experience’
Currently there is no restaurant in Manly which offers such a unique concept that La Barata is aiming to achieve. La Barata will underline its concept with three key points:
• Deliver a unique cultural experience • Provide high quality dining and service standards • Guarantee all stakeholders to keep up with constant • change and trends in the industry
The main issues analysed and discussed in this report is whether there is an opportunity in the market that allows a new restaurant to launch. The second key point discussed is the high level of competitors and if they will appear as an obstacle for La Barata to operate
Executive Summary
Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently, most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food, beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining, cooking classes and entertainment.
La Barata is an innovative restaurant with the ground-breaking concept of combining dining and entertainment at the same time and place. The restaurant will be located at the wharf in Manly, thirty minutes from Sydney CBD. The target market will be tourists and immigrants from South America as well as other international tourists and locals. La Barata will focus on middle and upper class but will not by this exclude other target markets. The restaurant will create a warm and welcoming environment that allows the customers as well as the employees to get a feeling of a friendly atmosphere. La Barata’s vision is to:
‘The aim for La Barata is to be the first choice for all customers who seek excellent food, service and culture experience’
Currently there is no restaurant in Manly which offers such a unique concept that La Barata is aiming to achieve. La Barata will underline its concept with three key points:
• Deliver a unique cultural experience • Provide high quality dining and service standards • Guarantee all stakeholders to keep up with constant • change and trends in the industry
The main issues analysed and discussed in this report is whether there is an opportunity in the market that allows a new restaurant to launch. The second key point discussed is the high level of competitors and if they will appear as an obstacle for La Barata to operate
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