Restaurant Business Plan
Bus-101
Kevin Lentz
06/2013
Chapter 1
Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service.
Five Factors of Production:
Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000 a year income and a desire for good food with a fascinating atmosphere.
According to Orland Park’s demographics from the United States Census Bureau we generally know the characteristics of our target market. Our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics
Kevin Lentz
06/2013
Chapter 1
Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service.
Five Factors of Production:
Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000 a year income and a desire for good food with a fascinating atmosphere.
According to Orland Park’s demographics from the United States Census Bureau we generally know the characteristics of our target market. Our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics