Resort Projects

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  • Topic: New Zealand, Auckland, Waiheke Island
  • Pages : 40 (11388 words )
  • Download(s) : 185
  • Published : May 24, 2013
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March 2012
28
March 2012
28
08

08

3C
Cathy Tseng - Gloria Zheng - Jasmine Yang - Michael Wu - Siripha Sirivivatchalern 3C
Cathy Tseng - Gloria Zheng - Jasmine Yang - Michael Wu - Siripha Sirivivatchalern

Table Of Content
Executive Summary ……………….……………….……………….……………….……………... P.2 Background Purpose ……………….……………….……………….…………………........ P.3-P.4 General Information of Resort ……………….……………….……………….……..……….. P.4 Mission Statement ……………….……………….……………….……………….……………….. P.5 Vision Statement ……………….……………….……………….……………….………………….. P.5 Resort Location ……………….……………….……………….……………….………...……. P.6-P.7 Culture & Tourism & Political in New Zealand ……………….……………… P.8-P.11 Resort Sustainability ……………….……………….……………….…………….……. P.12-P.13 Environmental, Economic & Social Impact ……………….………………..… P.14-P.15 Problems in New Zealand ……………….……………….……………….………………...… P.15 SWOT Analysis ……………….……………….……………….……………….……………..……. P.16 Market Analysis ……………….……………….……………….……………….……………. P.17-19 Customer Profiles ……………….……………….……………….……………….………. P.20-P.21 Competitions ……………….……………….……………….……………….……………… P.22-P.23 Advertising ……………….…………………………………….……………….……….…… P.23-P.25 Marketing Strategies ……………….……………….……………….…………………….. P.26-28 Packages & Promotions ……………….……………….……………….……………………… P.29 Activities & Recreations ……………….……………….……………….………..……. P.30-P.33 Resort Map ……………….……………….……………….……………….………………………… P.34 Room Categories ………….……………….……………….……………….……...……… P.35-P.40 Resort Policy ……………….……………….……………….……………….……………… P.41-P.42 Restaurants & Bars ……………….……………….……………….…………….………. P.43-P.48 Resort Facilities ……………….……………….……………….…………………..……… P.49-P.54 Safety & Security ……………….……………….……………….……………….…...…… P.55-P.57 Key Personnel ……………….……………….……………….……………….……….…… P.58-P.59 Human Resource ……………….……………….……………….……………….………... P.60-P.64 References ……………….……………….……………….……………….…………………. P.65-P.66

Executive Summary
In this report we will explain you the ideal of we build our Bonito Bay & SPA Resort. We hope when the people think of going to New Zealand for holiday, the first thought and choice is our Bonito Bay & SPA Resort. New Zealand is a paradise for the families and couples to have their holidays, weddings and honeymoons. Because of the New Zealand has pleasant climate, the pretty scenery, especially the north island. Our resort is located in Waiheke Island, one part of the north island. Our resort is a heaven for the families with kids and couples, where will make them a wonderful experience for their holiday with our excellent SPA treatment, a relaxation and natural environment.

Background & Purpose
Bonito Bay Resort & SPA is a five stars resort. The name of Bonito in Spanish means NICE, we provide the high class of service and facilities as always. While we working the Bonito Bay, we keep the six keywords in our mind, which are: Beautiful

Oceanic
Natural
Ideal
Traditional
Organic
Now we give the explanation for these six words. B is stand for Beautiful; we built our resort in beautiful landscape, nice and beautiful weather, friendly local people, and our staff provide the excellent service while the beautiful smiling. O is stand for Oceanic; our resort near the seaside, we had breathing cliff, the awesome beach and the nice hill around us. N is stand for Natural; as you all know, the trade in world is going green and more nature, so, when we will basis on that try not to destroy the local vegetation to build our resort; furthermore, we have plenty of sunshine and magnificent moonlight and mildly wind. I is stand for Ideal; firstly we build the resort is that for the family, no matter the newly married couple, a family with children, the DINK family or the Three-generation family, make them feel paradise, more peaceful, relaxation and happiness. T is stand for Traditional; we will make our resort look like local, unique with some...
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