Resort Operations and Management

Topics: Environmental impact assessment, Environmental impact statement, Resort Pages: 23 (5383 words) Published: November 30, 2012


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Lecture no. 1
A resort is a planned vacation business that is designed to attract, hold and satisfy its guests so they can become repeat visitors and/or goodwill ambassadors. To achieve these objectives require a management strategy that can operate a variety of scales and with a selection of target markets, but its constant must be the creation of a valued experience Gee (1996) considers resorts differ from other sorts of tourism destination in that they: • Cater primarily to vacation and pleasure markets

• The average length of stay is longer, so hotel rooms need to be larger and better equipped • Because most resorts are isolated they must be self contained • The recreational bias of resorts makes them highly seasonal • Resort management must be “visible management”, that is everyone must be infused with the idea of total hospitality, warm relationships, and unstinting round the clock service to guests

Mill (2001) consider resorts have a combination of elements that make them distinctive. These are: • The recreation attractions that draw guests to the resort • Activities to occupy the guests during their stay

Within these description of resorts and their management needs certain commonalities can be identified. Resorts are distinctive in that they: • Are established as tourism businesses
• Convert visitors into guest
• Attempt to hold their guests on site
• Attract guest and hold them with superior quality facilities • Cosset guests with superior service

Management consideration in a resort
1. Capture through differentiation
2. Attempt to be self contained
3. Deliver fabulous facilities and super service
4. Determine the appropriate target market scales
5. Range of resort operation scales
a. Micro-scale of a single facility, a resort hotel needs to encompass internal activities that will hold the guest all day and in combination with quality rooms, gastronomic opportunities and entertainment provide no reason to leave the establishment . b. Meso- scale of an integrated resort complex, where several hotels and ancillary functions support the prime function and differentiator of the resort component parts should work together to hold and satisfy the guests within the complex. c. Macro-scale of a resort destination, such as Las Vegas all the above considerations are in play, but within the broader context of a multi-purpose community with multiple planning and development goals. 6. Varying levels of control

|Analytical framework for resort management with a seniors market example | |Description and |Explanation (external and internal |Prediction ( risk management) | |definition |challenges | | |Attract |Competitive market |Health and wellness | | |Differentiate |Light exercise and recreation | | |Branding |Second or retirement homes | |Hold |Attractive Setting |Independent to dependency | | |Critical Mass of activities |Flexible delivery | | |Supportive staff |Security | |Satisfy |Skilled staff |Caring services | | |Service profit chain |Rest home component | | |Value creation |Hospital links |

A resort is any place with pleasant...
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