Resort Hotel Ski Lodge Business Plan

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  • Published : March 28, 2012
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Cover Page
1.0 Executive Summary1
Chart: Highlights1
1.1 Objectives1
1.2 Mission2
2.0 Company Summary2
2.1 Company Ownership2
2.2 Start-up Summary2
Chart: Start-up2
Table: Start-up Funding3
Table: Start-up3
2.3 Company Locations and Facilities4
3.0 Products4
4.0 Market Analysis Summary4
4.1 Market Segmentation4
Table: Market Analysis4
Chart: Market Analysis (Pie)5
5.0 Strategy and Implementation Summary5
5.1 Competitive Edge5
5.2 Sales Strategy6
5.2.1 Sales Forecast6
Table: Sales Forecast6
Chart: Sales Monthly7
5.3 Marketing Strategy7
6.0 Management Summary7
6.1 Personnel Plan7
Table: Personnel8
7.0 Financial Plan8
7.0 Financial Plan8
7.1 Break-even Analysis8
Table: Break-even Analysis8
Chart: Break-even Analysis8
7.2 Projected Profit and Loss9
Chart: Profit Monthly9
Table: Profit and Loss9
7.3 Projected Balance Sheet10
7.3 Projected Balance Sheet10
Table: Balance Sheet10
7.4 Projected Cash Flow11
Chart: Cash12
Table: Cash Flow11
7.5 Business Ratios13
Table: Ratios13
Table: Sales Forecast1
Table: Personnel2
Table: Personnel2
Table: General Assumptions3
Table: General Assumptions3
Table: Profit and Loss4
Table: Profit and Loss4
Table: Cash Flow5
Table: Cash Flow5
Table: Balance Sheet6
Table: Balance Sheet6
1.0 Executive Summary

The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.

Each year, over 150,000 skiers and nature lovers visit the Bear Valley Resort area. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.  

Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April.  During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort. The lodge will be closed during the months of September and October.

Chart: Highlights

[pic]

1.1 Objectives

The objectives of the Silver Bear Lodge for the first three years of operation include:

• Exceeding customer's expectations for luxury apres ski accommodations.

• Maintaining an 90% occupancy rate during the peak periods.

• Assembling an experienced and effective staff.

1.2 Mission

The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort.

2.0 Company Summary

The Silver Bear Lodge, located in the recently opened Crest Canyon area, has 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service.

2.1 Company Ownership

Marty Snyderman and Luke Roth are co-owners of the Silver Bear Lodge.

2.2 Start-up Summary

Marty Snyderman and Luke Roth will each invest $100,000.  They will also secure a mortgage to purchase the property for $250,000 and an SBA loan for $100,000.

Chart: Start-up

[pic]

Table: Start-up Funding

|Start-up Funding | | |Start-up Expenses to Fund |$185,400 | |Start-up Assets to Fund |$364,600 |...
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