Reserch Prpposal

Executive summary:

Standard Chartered Bank SME has been working on providing sustainable financial solutions from the small and medium enterprises of the country for the last decade. The main differentiating factor of the SME of Standard Chartered would be the fact that it works with a smaller target market which covers the 5 major urban areas of the country. Standard Chartered takes an extra effort to make sure that the financing never reaches a company that can cater unethical environmental practices or child labor. Financing women entrepreneurs would be another one of its major agendas.
The long and medium term business loan for the small customers is one of Standard Charterer’s main revenue drivers for SME. Every month on average the SME team would disburse 100 new business loans amounting 400 million BDT

Background:

Currently there are about 250 sales individuals out in the market for the bank who are sourcing business loan applications from SME customers. Last month (July 2012), 387 applications for business loan entered our system. In the bank, there are only 3 underwriters who are going through the application forms and giving credit decisions. Only 96 out of these 387 applications got approved. The 291 applications that don’t get approved wastes a lot of man hour and increases customer dissatisfaction. This is not just the story of July 2012, this pretty much the same story for every month in the SME department. \

Objective of the Research:

This report will intend to address the above mentioned problem through the following analysis and activities.
  1. Addressing the major reasons for loan applications getting Loan
  2. Introduce the Customer
  3.
  4. Increase channel awareness.
  5. Increased revenue resulting from the changes

Approach to the Problem:

Research Design:
Field Work/ Data Collection:
Reporting:
Cost and Time:
Appendix: [continues]

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