CUSTOMER PREFERENCE OF THE SEARCH ENGINES
TABLE OF CONTENTS
1.EXECUTIVE SUMMARY 3
2.INTRODUCTION 4
3.LITERATURE REVIEW 11
4.RESEARCH METHODOLOGY 17
5.USE OF ILLUSTRATIONS 20
6.ANALYSIS 21
7.LIMITATIONS 32
8.RECOMMENDATION 33
9.CONCLUSION
EXECUTIVE SUMMARY
The increase in the use of the Internet service has brought a great diversification in the economies of the world. The Internet service plays an important role in every one’s life. The internet facility has mostly affected the life of the developing countries like India, China, Indonesia and Malaysia. The use of the internet has mainly become very necessary due to several activities such as searching topics, words and various unknown facts. They are also used for the social networking, downloading and various activities.
These facilities can be only used when you know the link of the site directly or this links can only be connected through the search engines. Search Engines made the people to use the internet to the most. There are various search engines such as (Google, Yahoo, Ask, Live etc) which can be used to link to the main site which is desired by the user. The search engines mainly presents with the many related sites which may be connected directly from that search.
Though only few of the search engines very famous, but with the emerging technology there is a great change in the preference of the search engines. The young people and the old age people are following a different trend in the preference of the search engines. So it is very important for the different companies to understand the change in trend and the preference of the customer.
It is very important for the company to know about their customer and their preference. Thus this study is very important for... [continues]
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