Research Report on Chinese Instant Noodle and Rice Industry, 2009

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  • Topic: Marketing, Ramen, Noodles
  • Pages : 5 (1254 words )
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  • Published : November 3, 2011
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www.shcri.com--"Instant food become more and more necessity in fast pace ages. Instant noodle and rice etc. are featured as the merits of low price and convenience but the demerits of high-calorie and nutrition shortage. In China, the major consumers of instant noodle can be divided into two categories one is travelers and the other is single youths, such as university students and so on. In China, the price of instant noodle packed with bag is below two Yuan (0.29 USD) and the price of instant noodle packed with bowl is less than four Yuan (0.58 USD). However, the average price of a buffet is more than eight Yuan (1.14 USD) in the big cities in China. In 2008, the sales volumes of Chinese instant noodle, rice and vermicelli were over 5.5 million tons valued at least 6 billion USD, in which instant noodle accounted for about 95% market share of sales volumes and 90% market share of sales revenues. The reason that Chinese consumers choose instant noodle is that it is hard for them to find more decent instant food. Although the manufacturers of Chinese instant noodle are constantly innovating, they fail to fill the consumers'' needs of taste and health. Instant vermicelli and rice are developed because of the food upgrade. These products meet the consumers'' needs with their development speed past that of instant noodle in a few years since its birth. At present, the total sales revenues of instant vermicelli and rice have accounted for about 10% in the whole instant foods. Howev "1 Overview on Chinese Instant Noodle and Rice Industry, 2008-2009 1.1 Analysis on the Economic Environment of Chinese Instant Noodle and Rice Industry 1.1.1 General Analysis

1.1.2 Influences of International Financial Crisis on Chinese Instant Noodle and Rice Industry 1.2 Analysis on the Policies of Chinese Instant Noodle and Rice Industry 1.2.1 Plans of the Food Industry

1.2.2 Standards of Food Safety
1.2.3 Hygiene Standards of Instant Noodles and Rice
1.3 Analysis on the Social Environment of Chinese Instant Noodle and Rice Industry 1.3.1 Present Eating Habits of Chinese
1.3.2 Modern Fast-Paced Lifestyle
1.4 Analysis on the Technical Environment of Chinese Instant Noodle and Rice Industry 1.4.1 Present Technologies
1.4.2 Technical Development Trends
1.5 Development History and State of Chinese Instant Noodle and Rice Industry 1.5.1 Development History
1.5.2 Development State

2 Analyses on the Supplies of Chinese Instant Noodle and Rice Industry, 2008-2009 2.1 Analysis on the Production Scale of Chinese Instant Noodle and Rice Industry 2.1.1 Analysis on Yield
2.1.2 Analysis on Product Structure
2.1.3 Predictions of Production Scale
2.2 Analysis on the Major Producing Areas of Chinese Instant Noodles and Rice 2.2.1 Hebei
2.2.2 Henan
2.2.3 Guangdong

3 Analyses on the Demands of Chinese Instant Noodle and Rice Industry, 2008-2009 3.1 Analysis and Prediction on the Total Demands of Chinese Instant Noodles and Rice 3.1.1 Analysis on Total Demands

3.1.2 Prediction of the Demands
3.2 Analysis on the Demand Composition of Chinese Instant Noodle and Rice Market 3.2.1 Analysis on the Demand Structure
3.2.2 Analysis on the Demand Areas
3.2.3 Prediction of the Demands
3.3 Analysis on the Export of Chinese Instant Noodles and Rice 3.4 Analysis on the Factors Affecting the Demands of Chinese Instant Noodles and Rice 3.4.1 Consumer Preferences
3.4.2 Consumer Revenues
3.4.3 Sales Promotion and Advertisement
3.4.4 Shopping Environment and Consumer Behaviors

4 Analyses on the Competitions of Chinese Instant Noodle and Rice Industry, 2008-2009 4.1 Taste and Nutrition Competition of Chinese Instant Noodle and Rice Industry 4.1.1 Taste Competition
4.2 Analysis on the Marketing Channel Competition of Chinese Instant Noodle and Rice Industry 4.1.2 Nutrition Competition
4.2.1 Urban Market
4.2.2 Rural Market
4.3 Analysis on the Price Competition of Chinese Instant Noodle and Rice Industry 4.3.1 Analysis on the Price Ranges
4.3.2 Trends...
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