Research Report

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  • Topic: Mexico, Ciudad Juárez, Mexican peso
  • Pages : 15 (3396 words )
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  • Published : April 9, 2013
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Ciudad Juarez Project

Expansion Project into Juarez, Mexico

Prepared for

Donald Butler, CEO
Grace Binder, Human Resources VP
Board of Directors
James Oliver, CFO
MID-WEST Electronic Components
1 Plaza Dr.
Boulder, CO 80329

Prepared by

Jane Doe, Research Analyst
MID-WEST Electronic Components
1 Plaza Dr.
Boulder, CO 80329

December 3, 2011

Jane Doe, Research Analyst
1 Plaza Dr.
Boulder, CO 80329

December 3, 2011

Donald Butler, CEO
Mid-West Electronic Components
1 Plaza Dr.
Boulder, CO 80329

Dear Mr. Butler:

As per your request in October 2011, I have completed my report for the relocation process into Juarez, MEX. You will find my findings and the feasibility of expanding our plant into Mexico and my recommendations for this plan.

Ciudad Juarez is under the umbrella of NAFTA, North American Free Trade Agreement which was implemented on January 1, 1994. The purpose for NAFTA was to remove tariff barriers between Mexico and the United States and Canada.

While doing the market analysis, I researched several issues to include, location, customs, border crossing passes, diversity in living accommodations and the cities economic standings. My findings will show that Ciudad Juarez, despite their drug wars, is still an attractive city to expand our electronic company into.

Ciudad Juarez was ranked as the top city in Mexico for Export related jobs in the Maquiladora Manufacturing Industry and Export Services employment. Expanding our company into this country will not only be an asset for our company but we will be making a name for our company in the import/export business world.

There were several useful cites and resources I used while researching for this proposal. The city of Juarez’s relocation services was very helpful and attentive as was the cities Chamber of Commerce and the Mexican/American consulates as well.

I want to take this opportunity to “Thank you” for giving me this opportunity to research and compile my findings in this report for our expansion project. I learned a lot about Mexico and Ciudad Juarez. I can be of further assistance, please feel free to either call me or email me any time (915-694-4288; lujant0663@yahoo.com).

Sincerely,

Jane Doe
Research Analyst
Table of Contents

Letter of Transmittal ……………………………………………………………………..…2

Executive Summary ……………………………………………………………………...…4

Introduction ………………………………………………………………………………….5
Purpose and Scope …………………………………………………………………..5
Assumptions ………………………………………………………………………....5
Methods ……………………………………………………………………………...5
Limitations ………………………………………………………………………......5
Criteria ……………………………………………………………………………... 5

Location ……………………………………………………………………………………..6 Mexican Customs and Behaviors …………………………………………………...6 Culture ………………………………………………………………………………6 Foods and Dinning ………………………………………………………………….6

Entertainment ……………………………………………………………………….7
Living Accommodations’ …………………………………………………………...7
Religion ……………………………………………………………………………..7
Violence …………………………………………………………………………….7
Industrial District …………………………………………………………………...8
Weather ……………………………………………………………………………..8

Juarez Politics ……………………………………………………………………………….8
Political Parties ……………………………………………………………………...8

Mexican Economics and Legal Concerns …………………………………………………...9
NAFTA……………………………………………………………………………....9
Imports ……………………………………………………………………………....9
Exports ……………………………………………………………………………....9
Currency ……………………………………………………………………………10
Economy …………………………………………………………………………....10

Conclusions and Recommendations ………………………………………………………..11

References …………………………………………………………………………………..12

List of Illustrations
Figure 1. Peso currency rate ………………………………………………………………...10 Figure 2. Mexican GDP …………………………………………………………..................10

Ciudad Juarez Project

Expansion Project into Juarez, Mexico

Executive Summary

To make Mid-West Electronic...
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