Research Report
TABLE OF CONTENT
List of illustration
Executive Summary
Introduction
1.0 Background of study
Research Problem
1.2 Research Objectives
Justification
Literature Review
2.0 Introduction
2.1 Definition of spending.
2.3 Definition of spending behavior.
2.4 Main items that students spend most of their money on
2.5 Factors Influencing Spending Behavior among Malaysian College Students
Theoretical Framework
Research Methodology
3.0 Introduction
3.1 Research Design
3.2 Research Instrument
3.3 Population and Sampling
3.4 Pilot Study to test the validity and reliability of questionnaire
3.5 Data Collection 3.5.1. Primary Data Collection 3.5.2 Secondary Data
3. 6 Data Analysis
Data Analysis 4.0 Introduction
4.1 Demographics of Respondents
4.2 Family Social Economic Status
4.3 Sources of Allowance
4.4 Savings
4.5 Spending Behavior among College Students
4.5.1 Perception of Factors Influencing Spending Behavior According to the Respondents
4.5.2 Relationship between Factors that Influencing Spending Behaviour among college students
4.5.3 Predictors of Spending Behaviour
Discussion
Conclusion & Recommendation
5.0 Conclusion
5.1 Recommendations
5.1.1 Create a budget
5.1.2 Keep track of the finance activities online
5.1.3 Avoid impulse purchases
5.1.4 Limit temptation
5.1.5 Establish self-discipline
References
Appendix
EXECUTIVE SUMMARY
Consumer behaviour focuses on the study of the why, when and how the people will buy or not buy a product. The report focuses on the demographic of male and female college student between the age of 18-25 and looking at their behaviour in spending money in order to gain a product that often times leads to a financial crisis. The report has suggested the meaning of spending and spending behaviour for the users understanding.
The research made focuses on the item that college student often spends their money on with the likes of food, technological gadgets,
List of illustration
Executive Summary
Introduction
1.0 Background of study
Research Problem
1.2 Research Objectives
Justification
Literature Review
2.0 Introduction
2.1 Definition of spending.
2.3 Definition of spending behavior.
2.4 Main items that students spend most of their money on
2.5 Factors Influencing Spending Behavior among Malaysian College Students
Theoretical Framework
Research Methodology
3.0 Introduction
3.1 Research Design
3.2 Research Instrument
3.3 Population and Sampling
3.4 Pilot Study to test the validity and reliability of questionnaire
3.5 Data Collection 3.5.1. Primary Data Collection 3.5.2 Secondary Data
3. 6 Data Analysis
Data Analysis 4.0 Introduction
4.1 Demographics of Respondents
4.2 Family Social Economic Status
4.3 Sources of Allowance
4.4 Savings
4.5 Spending Behavior among College Students
4.5.1 Perception of Factors Influencing Spending Behavior According to the Respondents
4.5.2 Relationship between Factors that Influencing Spending Behaviour among college students
4.5.3 Predictors of Spending Behaviour
Discussion
Conclusion & Recommendation
5.0 Conclusion
5.1 Recommendations
5.1.1 Create a budget
5.1.2 Keep track of the finance activities online
5.1.3 Avoid impulse purchases
5.1.4 Limit temptation
5.1.5 Establish self-discipline
References
Appendix
EXECUTIVE SUMMARY
Consumer behaviour focuses on the study of the why, when and how the people will buy or not buy a product. The report focuses on the demographic of male and female college student between the age of 18-25 and looking at their behaviour in spending money in order to gain a product that often times leads to a financial crisis. The report has suggested the meaning of spending and spending behaviour for the users understanding.
The research made focuses on the item that college student often spends their money on with the likes of food, technological gadgets,