Research Proposal in Tqm

Only available on StudyMode
  • Download(s) : 478
  • Published : August 22, 2010
Open Document
Text Preview

Chapter Four
Research Methodology………………………………………………………………56 4.1 Introduction……………………………………………………………………….56 4.2 Research design…………………………………………………………………..56 4.3 Data collection……………………………………………………………………58 4.3.1 Secondary data………………………………………………………………….58 4.3.2 Primary data…………………………………………………………………….59 4.4 Interview………………………………………………………………………….59 4.5 Questionnaire……………………………………………………………………..61 4.5.1 Designing questionnaire………………………………………………………..61 4.5 2 Reason of choosing questionnaire……………………………………………...62 4.6 Data analysis …………………………………………………………………….63 4.7 Reliability and validity of data…………………………………………………..63 4.8 Conclusion……………………………………………………………………….65 CHAPTER FOUR

RESEARCH METHODOLOGY

4.1 INTRODUCTION

There are increasing number of organisations which are adopting quality measures such as Total Quality Management as their management strategies are not only for meeting increasing demands for quality services from their customers and regulatory bodies but also for a distinct and strategic competitive advantage. This chapter will concentrate on the research design and methodology relevant to identify the Total Quality Management system of Sainsbury’s. It will also focus on the research methods used to fulfil the purpose of the thesis. A description of the problems associated with the research together with an assessment of their implication on this research will also be highlighted in this chapter.

“Research can be defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge”(Saunders et al., 2002).

4.2 RESEARCH DESIGN
A research design is a master plan specifying the methods and procedures for collecting and analysing the needed information. It is a framework of the research plan of action. The objectives of the study determined at the early stages of the research are included in the design to ensure that the information collected is appropriate to solve the problem. The researcher faces a number of crucial design choices. These can be summarised in a categorisation of research design types. Some major ones are:

▪ Experiment
▪ Survey
▪ Case study
▪ Grounded theory
▪ Ethnography
▪ Action research
▪ Cross section and longitudinal studies
▪ Exploratory, descriptive studies.

Source- Saunders et al., 2003

Mark Saunders, Philip Lewis and Adrian Thornhill (2003) state that there is no one best research design for all situations. There are no hard and fast rules for good research. It means that the researcher has many alternative methods for solving the research problem. “There is never a single, standard, correct method of carrying out a piece of research. Do not wait to start your research until you find out the proper approach, because there are many ways to tackle a problem.” Source- Zikmund, 1994.

In this research multi method approach will be used for the data collection. This approach and strategy obviously do not exist in isolation, and therefore can be mixed and matched. It is quite useful for a single study to combine and use primary and secondary data. Based on the past study on the research design it can be said that there are two major advantages to employ multi methods in the same study (Saunders et al., 2003). Firstly, different methods can be used for different purposes in a study. As in this research for example, interviews will be conducted to get a feeling for the key before embarking on the most important issues.

The second advantage of using this method is that it enables triangulation to take place. Triangulation refers to the use of different data collection methods in one study in order to ensure that the data is backing up the aims and objectives of the research. For example as in this case the semi structured interviews may be a valuable way of triangulating data collected by questionnaires.

4.3 DATA COLLECTION
Once the research design has been formalised, the...
tracking img