To: Mr. Yaseen Ahmed Meenai.
Date: 9th June 2012.
1. Ammar Showkat
2. Syed Muzzammil Hasan
3. Abdul Raffay Usman
4. Nausherwan Khan
Proposed Research Topic: A statistical analysis of fast food consumption and trends in Pakistan.
Purposes: In Pakistan, the fast food trend has entered mainstream. It has taken its roots from the American culture of fast food. Many multinational eateries like McDonald, Pizza Hut, KFC, Dunkin Donuts and Hardees have opened many branches all across Pakistan. These US fast food chains have tailored their menu to local tastes. An example of the same is Pizza Hut. Being an Italian based culinary, they have introduced many Pakistani type pizzas such as seekh kabab, chicken tikkah and chapli kebab. These are famous among Pakistani consumers, as the masses at large don’t have a taste for cheese pizza or veggie delight.
Fast food is labeled as Junk food that is supposedly quick, tasty and convenient. Children have been gripped into this world of fast food, totally oblivious of the damage caused to health. Adults have also followed suit, as many workingwomen prefer eating out or taking home delivery. As they find it convenient in there busy schedules. Fast food is detrimental for children between the ages of 6 to 12 as this is the age bracket, which requires food of high nutrition. Fast foods, however, are far from giving that basic requirement. Many factors contribute to the increase in this trend such as media, television commercials that are bombarding the consumers with a variety of tempting food items. These come in attractive packaging, which tend to draw the masses in flock.
Studies show that the consumption of fast food can lead to heart disease, high blood pressure, diabetes and cancer. People as early as the age of 30 can have their arteries blocked which can later lead to sudden heart attacks. It is highly important to keep a check on the intake... [continues]
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