To: Mr. Yaseen Ahmed Meenai.
Date: 9th June 2012.
2.Syed Muzzammil Hasan
3.Abdul Raffay Usman
Proposed Research Topic: A statistical analysis of fast food consumption and trends in Pakistan.
Purposes: In Pakistan, the fast food trend has entered mainstream. It has taken its roots from the American culture of fast food. Many multinational eateries like McDonald, Pizza Hut, KFC, Dunkin Donuts and Hardees have opened many branches all across Pakistan. These US fast food chains have tailored their menu to local tastes. An example of the same is Pizza Hut. Being an Italian based culinary, they have introduced many Pakistani type pizzas such as seekh kabab, chicken tikkah and chapli kebab. These are famous among Pakistani consumers, as the masses at large don’t have a taste for cheese pizza or veggie delight. Fast food is labeled as Junk food that is supposedly quick, tasty and convenient. Children have been gripped into this world of fast food, totally oblivious of the damage caused to health. Adults have also followed suit, as many workingwomen prefer eating out or taking home delivery. As they find it convenient in there busy schedules. Fast food is detrimental for children between the ages of 6 to 12 as this is the age bracket, which requires food of high nutrition. Fast foods, however, are far from giving that basic requirement. Many factors contribute to the increase in this trend such as media, television commercials that are bombarding the consumers with a variety of tempting food items. These come in attractive packaging, which tend to draw the masses in flock. Studies show that the consumption of fast food can lead to heart disease, high blood pressure, diabetes and cancer. People as early as the age of 30 can have their arteries blocked which can later lead to sudden heart attacks. It is highly important to keep a check on the intake of fast food.
According to some articles over the Internet we came across the fact that there has been considerable growth in the fast food industry and junk food consumption in Pakistan. Fast food is becoming popular these days and this trend has negative impacts on a lot of people. In this process we would like to find out about how much people spend on fast food on a monthly basis and thus determine which family incomes are more likely to spend more on such food. In this research we will also try to investigate about which fast foods are more popular in our country and as well as the classes of people which are being most affected by the detrimental effects of increased consumption of fast food. We will then consider the possible health problems raised by such foods and determine how likely it is that people in Pakistan are likely to suffer from obesity or other diseases
Method of research and collecting data:
•Conducting literature review about the current fast food situation in Pakistan in comparison with other countries. •Visiting different areas in Karachi, and interviewing people with different levels of income, the lower class, middle class as well as the upper class. The sample size would be large enough to make reasonable valid conclusion. •The interview will have short questions about how often they go out to eat and their preferences. At first the questions will be more about their knowledge about fast food, like burgers pizzas and then similar survey type questions will be asked. Like for example: 1)How often do you go out to eat at a fast-food restaurant? 2)What is your average spending on fast food per month?
3)Do you prefer fast food because of taste or because of any other reason? 4)Do you think that prices of meals in places like McDonalds and KFC are appropriately priced or they are over expensive? 5)Would you call fast food junk food?
6)Have you ever thought about the disadvantages of fast food?
•After collecting data from...