Research Proposal : Factors Affecting Women Shoppers

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Study On Factors Affecting Women Shoppers’ Online Shopping Attitude STUDY ON FACTORS AFFECTING WOMEN SHOPPERS’ ONLINE SHOPPING ATITUDE Rusfazaira binti Ahmad Fadzil (2003105365)

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TABLE OF CONTENTS| |
| Page|
CHAPTER 1| INTRODUCTION| |
| 1.1 Background of the Study| 1-2|
| 1.2 Problem statement| 3-4|
| 1.3 Objectives of The Research| 5|
| 1.4 Scope of Study| 6|
| 1.5 Limitations| 7|
| 1.6 Definition of Terms| 8|
| 1.10 Summary| 9|
| | |
CHAPTER 2| LITERATURE REVIEW| |
| 2.1Literature Review| 10|
| 2.1.1Concept of financial leverage with bank profitability| 11-15| | 2.1.2Concept of liquidity with bank profitability| 16| | 2.1.3Concept of size with bank profitability| 17|
CHAPTER 3| APPENDICES 3.1 Number Employed, Unemployed and Unemployed Rate (Female) 2000-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development. 3.2 Enrolment in Government-assisted Educational Institutions by Level of Education 2001-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development 3.3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3.4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions.| | | | |

CHAPTER 1
INTRODUCTION

1.1Background of the Study
The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. Nowadays, internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. Women contribute the large number of Malaysia’s population. Major contribution of women to the nation always been recognized. With the increasing number of career women in Malaysia contribute further enhance of the purchasing power among women buyers. The existence of telecommunications equipment such as smart phones and tablets are not limiting time and place for them to be online. The roles of a shopper’s personal attitudes have been widely acknowledged in consumer decision-making and behavioral intentions (Wu, 2003). In particular, attitude serves as the bridge between consumers’ characteristics and the consumption that satisfies their needs (Armstrong & Kotler, 2003). Moreover, consumers’ characteristics, such as personality, as well as demographic and perception on online shopping benefits, have also been found to influence their online shopping behavior (Cheung & Lee, 2003). Thus, identifying the relative importance of each determinant of choice towards a given action could be a useful step in understanding such behavior occurs. The main aim of this study is to investigate purchasing intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular emphasis on understanding and evaluating the factors which directly or indirectly influence their purchasing intentions by measuring the attitude towards online shopping. 1.2Problem Statement

Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with the online shopping services (Haque et al. 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors affecting this behavior when shopping online should be given priority. With the expansion of career women in Malaysia, women shoppers become one of the important market segments or two reasons; first, this group has money and shopping interest. According to Statistics on Women, Family and Community 2011, shows that number of female employed increased from 2000 until 2010. It shows that women in Malaysia have purchasing power (See Appendix 3.1). Second, this segment of the population has the potential of earning a greater income than other segments of...
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