Research Proposal

Topics: Marketing, Market, Free market Pages: 4 (826 words) Published: October 14, 2011
Sample research proposal by student
Camera product in Cambodia
Canon Singapore Pte., Ltd
1. Introduction

Since Cambodia’s economy turn to free market economy, many investors both local and foreign investors tend to establish their business stringer. In addition to the free market economy, globalization also pushes them to think of using qualified products to create more effective results; it is risky for any company to enter new market without completely understanding the factors that could lead to their success or failure. Canon has 16 manufacturing facilities in Asia outside Japan with its latest technological achievement, has 2 regional headquarters in Asia. Canon China serves North Asia and Canon Singapore serves Southeast Asia. Sales & marketing and manufacturing base for Canon with 32,000 employees and operations in 10 countries including China, Hong Kong, India, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Today, Canon is one of Japanese manufacturers of high quality Canon products who command the latest technology. Canon is moving towards the day when products will be developed and produced in Asia specifically for the growing Asian market. The company is looking for a new market in Cambodia to distribute its products. In this case, a market assessment study should be conducted to deeply understand whether Canon products could be or could not be marketed in this segmented area. Therefore, the new distinctive strategy has to be developed in order to adjust to Cambodia market.

Presently, Cambodia is a growing import market. Large amounts of Canon products in this market have been imported form many different countries and there is a wide variety of brands. The Singapore Canon product was first presented in Cambodia in 1990, followed by the Royal Cambodia Co., Ltd. The company also leads by example in the area of responsibility. Its contributions of cash and kind touch all levels of society and social organizations for...
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