Research Proposal

Only available on StudyMode
  • Download(s) : 1088
  • Published : May 9, 2011
Open Document
Text Preview
Research Proposal:
A sense making approach of Corporate Social Responsibility
to improve brand image

Profile of the organizations

1. Unilever Bangladesh Limited, a fast moving consumer goods company, engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, and personal grooming products, as well as tea based beverages. The company was formerly known as Lever Brothers Bangladesh Ltd. and changed its name in December 2004. Unilever Bangladesh Limited was founded in 1964 and is based in Dhaka, Bangladesh. Unilever Bangladesh Limited is a subsidiary of The Unilever Group.

2. Grameenphone Ltd. is the largest telecommunications service provider in Bangladesh with more than 28.6 million subscribers as of September 2010. Grameenphone was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997. With a nationwide network that covers almost 100 percent of the population, Grameenphone’s entire network is EDGE/GPRS enabled and so all our subscribers have access to the internet.

3. Dutch-Bangla Bank started operation is Bangladesh's first joint venture bank. The bank was an effort by local shareholders spearheaded by M Sahabuddin Ahmed (founder chai onsumer costs and fees by 80%. Moreover, DBBL choosing the low profitability route for rman) and the Dutch company FMO. DBBL was the first bank in Bangladesh to be fully automated. The Electronic-Banking Division was established in 2002 to undertake rapid automation and bring modern banking services into this field. Full automation was completed in 2003 and hereby introduced plastic money to the Bangladeshi masses. DBBL also operates the nation's largest ATM fleet and in the process drastically cut c this sector has surprised many critics. DBBL had pursued the mass automation in Banking as a CSR activity and never intended...
tracking img