Research proposal
FACTORS AFFECTING THE CONSUMER BEHAVIOUR WHILE ONLINE PURCHASING.
Abstract
Throughout this research proposal i am to answer the following questions, ‘What are my research questions and why are these important?’ and ‘How can I go about answering the research questions?’ and ‘Why use this approach?’ Answering these questions exemplary is the right way to go about this task. I also look to forward to explore the relationship of consumer personality traits and the online shopping behaviour. Also analyze the effect of Demographic factors of the consumers on the online shopping behaviour. Moreover explore the relationship between People’s attitude towards TAM (Technology Acceptance Model) and the online shopping behaviour.
Further, examine influence of Websites’ features on the online shopping behaviour and finally examine the impact of various other factors on the online shopping behaviour of the consumers. This exploring will be done using abstracts from well known authors and their application into real world context is the key to the success of the research proposal.
This exploring will be done using abstracts from well known authors and their application into real world context is the key to the success of the research proposal. Throughout this research proposal traits and other factors will be taken into consideration when evaluating their effects on online shopping. Questionnaires could also be used to help with the research proposal. Features and the easy of use a website will also impact the buyers decision.
Introduction
There is strong relation between personality traits of the consumers and their online shopping behaviour. People who use internets regularly are considered to be part of internet community hence it can be observed that these internet users share some common behavioural traits.
According to Coaps (2011) People tend to demonstrate some strong consistencies in their behaviour across time and various situations,
Abstract
Throughout this research proposal i am to answer the following questions, ‘What are my research questions and why are these important?’ and ‘How can I go about answering the research questions?’ and ‘Why use this approach?’ Answering these questions exemplary is the right way to go about this task. I also look to forward to explore the relationship of consumer personality traits and the online shopping behaviour. Also analyze the effect of Demographic factors of the consumers on the online shopping behaviour. Moreover explore the relationship between People’s attitude towards TAM (Technology Acceptance Model) and the online shopping behaviour.
Further, examine influence of Websites’ features on the online shopping behaviour and finally examine the impact of various other factors on the online shopping behaviour of the consumers. This exploring will be done using abstracts from well known authors and their application into real world context is the key to the success of the research proposal.
This exploring will be done using abstracts from well known authors and their application into real world context is the key to the success of the research proposal. Throughout this research proposal traits and other factors will be taken into consideration when evaluating their effects on online shopping. Questionnaires could also be used to help with the research proposal. Features and the easy of use a website will also impact the buyers decision.
Introduction
There is strong relation between personality traits of the consumers and their online shopping behaviour. People who use internets regularly are considered to be part of internet community hence it can be observed that these internet users share some common behavioural traits.
According to Coaps (2011) People tend to demonstrate some strong consistencies in their behaviour across time and various situations,
References: Black, G.S. (2009) Is eBay for Everyone? An Assessment of Consumer Demographics, SAM Advanced Management Journal, Winter, Vol. 70 Issue 1. Krishna, R., & Guru, S. (2010). Online shopping motivators and barriers. Media Asia, 37. Andrade, E. 2007 ìIdentifying discriminating variables of online and offline buyers: A perceived-risk approach,î Proceedings of the 6th Americas Conference on Information Systems, pp. 1386-1392 Case, T., Burns, O. M., and Dick, G. N. 2001 ìDrivers of on-line purchasing among U.S. university students.î Proceedings of the 7th Americas Conference on Information Systems, , pp. 873-878. Grandon, E. E., and Ranganathan, C. 2008 ìThe impact of content and design of web sites on online sales,î Proceedings of the 7th Americas Conference on Information Systems, , pp.920-926 Muthitacharoen, A. ìConsumerís 2007 preference between the Internet and conventional stores (an exploratory study),î Proceedings of Americas Conference on Information Systems, pp.1373-1379 Zhang, P., and von Dran, G. M. 2008 ìSatisfactor and dissatisfactorers: A two-factor model for website design and evaluation,î Journal of the American Society for Information Science (51:4), , pp. 1253-1268